5 metrics B2B Companies need to focus on to scale from 100 to 1,000 customers The road to 100 was brutal, but it’s just the beginning. Now, everything’s about to change. …
Rent instead of Hire
Getting an Outsourced CMO gives you the ability to “rent instead of hire” with no long-term commitment, and it saves recruiting costs, shortens delays, eliminates interviews and relocations, etc. Pert Time, Full Time Results.
Quick Go to Market
Getting the right full-time help can be a slow process. Once you get someone, they’re going to take another three months getting up-to-speed on your business and your market. With an Outsourced CMO, you get started quickly delivering results.
Businesses and markets change. You have to fire employees. Sometimes even good ones who no longer fit the current growth strategy of your business. With an Outsourced CMO, you’ll be able to have more control over your marketing employment costs if need be.
An outsourced CMO has one huge advantage over any in-house team members. They bring a fresh perspective to your business. It’s very easy to get so close to a problem that it starts hiding in plain sight. A CMO from the outside can help find these problems.