Brand building is actually a misnomer. You don’t sit down and decide what you want your brand to be. In fact, that’s completely the wrong way to go about it. The secret to building the perfect personal brand is this. You don’t actually “build” a great personal brand, you “extract” it.
It may not be an easy or comfortable process, but figuring out what makes you “you” is a necessary first step to making your brand realistic and relatable.