Sometimes ‘too much’ can end being ‘too little’ for us. This paradox is apt in case you are a marketer and consumer brand owner, and you are struggling to understand your customer’s needs.
This neat essay by Prof. Nirmalaya Kumar sums it all.
Brand building is actually a misnomer. You don’t sit down[...]
SME Knowledge Series on Marketing 1.4 In our last series,[...]
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