Sometimes ‘too much’ can end being ‘too little’ for us. This paradox is apt in case you are a marketer and consumer brand owner, and you are struggling to understand your customer’s needs.
This neat essay by Prof. Nirmalaya Kumar sums it all.
Customers usually stick with companies they like and remember for[...]
When you are managing a brand which is already the[...]
SME Knowledge Series on Marketing 1.3 If you’ve been in[...]
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