What to do when your brand is already a leader?
When you are managing a brand which is already the leader in its category, the job responsibility is even greater.
Although this may seem like an enviable position, you cannot rest on your laurels or get complacent.
With market leadership, comes the great responsibility to hold your market share and still meet the growth demands of your stakeholders.
What do you need to do in order to be able to continuously meet the expectations and be successful?
This short piece by Nigel Hollis at Millward Brown gives some easy pointers.
Credits: Millward Brown