Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”
You probably think branding involves the following:
● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design? ● Brand mentions, links, and social popularity – I have to be as visible online as possible, because this promotes brand recall ● SERPs visibility, ad campaigns, and other promotional efforts
If you answered any of the above, then you’re looking at branding the wrong way. The items mentioned are all marketing tools and strategies, and they only scratch the surface of branding.
What’s the difference between marketing and branding?
Get the answer in this insightful piece by Clayton Wood.
Credits : Kissmetrics Blog