Virgin. Starbucks. Buffer.
What do all of them have in common? It’s not that they have the best “coffee” or the best “cell phone plans,” yet many of us love buying from these companies. Often, we even pay a premium price.
But if they’re not the best, why do we love associating ourselves with these brands? It certainly doesn’t seem logical to be paying more when there’s better, if not similar alternatives out there. The answer is:
If there’s one thing these companies are best at, it’s the ability to build an authentic brand. It’s how they’ve become one of the leaders in their market in such a short time span.
The continuing rise of social media and additional platforms screams the need for brands to begin humanizing themselves. Consumers are no longer buying from the large conglomerates that have established a presence simply by having a healthy balance sheet and being in existence for 50 years.
All that Consumers want to know is your “why.”
They want to explore why your company does what you do, and how they can participate in the journey with you.
The rise of technology and social media has given rise to more competition. Since it’s cheaper than ever to start your own business, especially in the software sector, any current or future business will be facing an increasing number of competition in the near future.
And you better be ready.
With the abundance of information available online, consumers have also become abundantly smart. Transparency is the new black. This means if you’re not able to bring your customers and fans inside what’s happening in your business — whether you’re a solopreneur or a 1,000 employee company — you’re already behind the trend.
More importantly, if your competitors are building transparency in the market, you’re already losing trust with your customers. We now live in a world where you are a 140 characters away from destroying your reputation. Never forget that.
So what does all this mean. What can you do in order to start building this authentic relationship with your audience?
Credits : Entrepreneur.com