5 Metrics B2B Companies need to scale from 100 to 1000 customers
5 metrics B2B Companies need to focus on to scale from 100 to 1,000 customers
The road to 100 was brutal, but it’s just the beginning. Now, everything’s about to change. What got you here won’t get you there. To make it to 1,000, you’re going to need a new set of skills, strategies, and processes.
It won’t be easy, but it is possible. To prepare your business for 10x growth, you’re going to need to master your metrics, ramp up your sales, and optimize your marketing. Ready? Let’s start at the top.
Master your metrics and segment your data
In their early stages, most startups don’t care about data. Those that do care learn pretty quickly that when they only have 25 customers, metrics aren’t very useful.
Even in the range of 100 to 1,000 customers, you often won’t have enough data to reach statistical significance. It won’t be perfect data, but it’s the best data you have, and that’s much better than just guessing.
Brute force may have gotten you to 100, but it won’t get you to 1,000. As soon as you hit triple-digit customers, all growth should be centered around data.
Steli Efti @ www.close.io