“A brand is a reason to choose.”
People buy products from the brands they trust and they can relate to. So, with the changing arena of marketing and branding, personal branding is even more important if you want to get a better job or want to sell your services to people.
Personal branding is the process of developing a “mark” that is created around your name or your career. You use this “mark” to express and communicate your skills, personality and values. All of us want to make a mark and establish our personal brand to make ourselves stand out and be unique.
Here are the nine basic steps which will help you create your personal brand.
1. Who are You ?
The first step in creating a personal brand is to define yourself in terms of your skills, abilities, education, professional experiences, what you are passionate about, and what is your USP (What is your specialization).
The key to success is your specialization, your niche. So, first self-analyze all your qualities, abilities, education and experiences to define yourself, think about what you can do the best and how you can help others with your specialized skill.
“Passion and Personality are Key to a Strong Brand.”
2. How are you perceived ?
In personal brand building. it is of utmost importance to know how people perceive you or think about you. Best way is to get feedback from your immediate manager, peer, someone you don’t report to, someone more senior than you, your boss’s boss, from your key customers or others outside the organization.
Knowing how others perceive you, plays a very important role in your own self development and your personal branding. Other very important aspect is your online profile, do check on web what people find about you when they search online about you. Create impressive social and business profiles of yours online where people can know more about you and your work.
“You learn nothing from Life, If you think you are Right all the time.”
3. What do you want to achieve ?
First define what you want to achieve, whether it is your services you are specialized in or is it your product you have built and you want to sell it.
Then identify the right target audience for your products or services.
Then plan your communication in a very clear and consistent manner, be it your social media posts, blog articles, newsletters, or anything for that matter. It should clearly communicate the value your customers would get when they buy your products or hire your services.
“When You turn your Vision into Reality, You build the Future .”
4. Create Your Brand
Now comes the brand creation and the first thing you want to do, is choose a name and slogan that will characterize you and is easy to remember, check on google if the same is not being used by someone else. Then choose your brand’s colors and make a logo that represents you and the corporate identity for your brand. Write some content in a very engaging manner with your own story using your bio with which the users can connect and engage with.
“Good Things happen when you Believe in Yourself.”
5. Create Your Ecosystem
The next step in your brand building is creating your ecosystem. An ecosystem is a community of channels and their environment functioning as a whole to build relationships with consumers, also adding new channels where it makes sense to connect to new audiences.
In the ecosystem, the role of the brand is to listen to the conversations happening around it, energize those conversations with interesting content and experiences. So, make your blog, the center of your online communications. Use social networks as places to socialize, share and interact. Use social media to enjoy and share entertainment and content which users can engage with.
“Always Do your Best, no matter the Size of the Audience.”
6. Create Your Network
To build your brand, you need connections. So, the next step in the brand building, is creating your network.
- Follow the experts in your field, learn from them and create relationships.
- Actively participate in groups and forums in your field.
- Visit networking events related to your field and interact with members, introduce yourself and ask about them. Connect with them over social media or through emails.
“If they can Do it, You can do Better.”
7. Create Original Content
Internet is inundated with lot of content already, so to position yourself as a valuable brand, you need to create original content where you post valuable content, useful to your users and update the blog frequently so that people keep coming on your blog to read it again and again.
Create and share multimedia contents (audio and video) that are likely to go viral. It will make your brand reach to a larger audience. Always keep in mind to change your tone of voice according to the social media platform you are using.
“When your Why is big enough, You will find your How.”
8. Get Involved & Share
Communication is the key to branding, so get into positive conversation, actively engage in other user’s conversations on Social Networks. Leave meaningful comments on blogs in your field which will help you generate back-links to your blog, which will help you get more traffic on your blog.
Also, don’t forget to share valuable content and posts created by others, it makes people think that you are actively reading the content in your field of specialization and share valuable information with your users to keep them updated.
9. Listen & Monitor
Listening and monitoring your audience, competition and influencers in your area of work is very important. Keep yourself updated on what is being talked about your brand and field on social media. Listen to and deal with criticism in a professional manner. You can also use the social media listening tools to monitor your brand and listen to your customers and prospects.
Remember, building your Personal Brand is a slow process, but starting it right will ensure that the journey is enjoyable and the end is wonderful.