• Home
  • About Us
  • Services
  • Our Work
  • Testimonials
  • Fresh Ideas
  • Contact Us

Call us ! +91-9560923881

hello@insperme.com
Insperme ConsultingInsperme Consulting
Insperme ConsultingInsperme Consulting
  • Home
  • About Us
  • Services
  • Our Work
  • Testimonials
  • Fresh Ideas
  • Contact Us

Managing a CRM system for Business Benefit

Home Customer Relationship ManagementManaging a CRM system for Business Benefit
Insperme- Managing a CRM system for Business Benefit

Managing a CRM system for Business Benefit

SME Knowledge Series on Marketing 1.4

In our last series, we talked about how a Customer Relationship Management (CRM) system is an important ingredient for your lead management process and is an important tool for any business if they want to grow.

Customer Relationship Management programs can add value to your business in many ways. Next to being a very important sales improvement tool, CRM software strengthens the company’s professional image, and thus, helps it impose itself on the market.

And yet, getting a best-in-class CRM application is not enough to get a hold on these critical benefits. While used to maintain relationships with customers, CRM software still requires a solid loyalty strategy to keep customer relationships. Many CRM users are utilizing the software less than fifty percent of the time. The reason, however, is not the system they’re using, but how they’re using it. If you’re among them, it is about time to explore what your CRM can do for you.

1.    Automate the basic tasks

Automation of simple basic tasks can help your business to go to the forefront of the sales goal you have decided.  The process of automation is to simplify the tasks, which are repetitive and unnecessary. There are some tasks in the company that can be done by the CRM tool rather than a person like scheduling calls, generate emails for new or existing customers, creating reports, lead scoring, matching leads with reps, leaving voicemails, etc. The CRM tool is very helpful when you have bigger goals set for your company and your team is spending time doing tasks that can be automated.  The end result of the business or a company is to sell and CRM tool has an auto-creation of tasks & deals which are intended to shorten the administrative tasks and let people work on making sales.

2.    Gather business intelligence from your CRM metrics

Establishing a strong business intelligence strategy for your business can be very powerful as well helpful in growing the business if it’s done correctly.  CRM tool not only helps in improving the customer- management relationship but also provides the management with the inner insights of the business’ health.  One of the advantages that CRM tools provide you with is the insights of customer intelligence as the tool can easily analyze & pull out any information on the behavioral patterns of the customers in the time you have to come up with the best solution.  The CRM tool software is specialized in adaptive sales enablement, which gives you (the company) an upper hand over the customers or market to evaluate & analyze them and has an approach towards the target group. 

3.    Create and maintain profitable customers’ portfolios

What is better than having an entire data on your customer and planning your next plan according to that? The CRM tool helps you gather the data of your customer under a platform and then you can use the data to make your communication according to their demands or needs. If they’re facing some issue, you’ll be prepared to deal with it before they come up to you with the issue.  The CRM tool keeps your service consistency, & how it turns quality relationships into a recognizable standard.  There will be a time where you’d want to know who is your most profitable customer then rather than going through the files, you can simply check in with your CRM tool to distinguish them & prioritize their requests.

4.    Put your CRM in the center of your marketing strategy

CRM tool can be used for developing marketing campaigns, which makes it easier for the companies to make or strategize their approach to the market and the techniques & tactics that tools tell you are most successful ones.  The CRM tool gives you an insight idea on how to approach a particular market as it offers shared access to all of the lead contact information to both sales & marketing teams.

5.    Sync your CRM to other important tools

Syncing or incorporating your CRM tool to other important tools makes it even more powerful & helpful. Integration with accounting software combines customer and financial data, eliminating redundant manual data entries and providing more insightful reports are some of the benefits that CRM tool does when synced with other important tools. The CRM tool should also work in synergy with your calendars and email service providers so that there is no need to double-enter information. Lastly, a CRM tool can also be linked to social media profiles.

6.    Recognize and reward good work

The CRM tool helps in handling all the internal communication as well as your brand’s relationship with the customers. The essential task of the CRM is to track the communication, which involves both customer & an agent receiving his request. The people in the brand or company will work harder when they are rewarded for the task they have done. CRM tool is the best means to evaluate and reward your agent’s performance.

7.    Customize it

Your CRM tool is the first ever interaction that your customers will have with your business or brand. This tool would act as your first impression and you should use to make a long lasting & a positive impression. The tool can be customized according to your brand strategy, which will help you deliver consistent & cohesive service to your customers. Improve navigation and ensure seamless user experience can also be used to avoid conflicts and failed deliveries. So customize your CRM tool for better & positive service.

8.    Keep customer data up to date

In the process of succeeding and making your CRM to nurture & grow your business or leads, all you have to do is keep updating the data on a regular basis. Every customer’s detail is recorded under a single system so that you don’t end up wasting time over gathering information or intelligence of customers. This also helps in the fact that once you have gathered the information your relationship with the customers starts evolving and you focus on closing the deal.

The CRM tool provides a brand or a company an easy way to improve for better success & growth. The effectiveness of the CRM tool in the day – to –day operations will provide you with a better success rate than you already have now. It is an amazing new technology, which is revolutionizing the business industry.

Keep following us in our SME Knowledge Series…

Coming up next: “How to attract leads that convert faster”

Tags: advertisingbrand leadershipbusinesscorporate communicationcustomer relationshipcustomersdigital marketingentrepreneurshipfacebookinfuencer marketingInspermeleadershiplinkedinmarket sharemarketingmarketplaceplanpresentproduct managementsocial mediatarget customer
Share
0

You also might be interested in

The 7A Marketing – Mix Strategy For Brand’s Success

The 7A Marketing – Mix Strategy For Brand’s Success

Oct 14, 2021

Here are the must-know seven marketing strategy mantras for the brand’s success in the post-Covid era...

Surviving Big-Bang disruption

Surviving Big-Bang Disruption

Sep 17, 2019

The rules of business are undergoing the process of adaptation of the new innovative ideas & strategies according to the present time. And sometimes you get to experience or see that these new innovative strategies may make your product or service last longer or completely disrupt your entire process. These disruptions do not follow conventional strategic paths or normal patterns of market adoption and can wipe out incumbents in a flash. We call them “big-bang” disrupters.

Navigating the Digital Landscape: From e-Commerce to L-Commerce

Navigating the Digital Landscape: From e-Commerce to L-Commerce

Feb 7, 2023

Luxury brands can teach several key lessons, including the importance of crafting a strong brand identity, creating high-quality products, and providing excellent customer service. Additionally, luxury brands often focus...

Fresh Ideas

  • The Future with Gen Z
  • Why Consistency is Key to Building a Strong Brand
  • 5 Digital Marketing Trends to Watch in 2023
  • Navigating the Digital Landscape: From e-Commerce to L-Commerce
  • How society adopts to new technology such as ChatGPT?

Client Speak

  • “I have been consulting Manoj for quite sometime now. I have found him to be extremely pragmatic and practical in his thought process. One quality that I found unique, was his capabilities to customise his advice and strategy to the scale of operations, stage and the nature of business that is seeking his guidance. His ability to quickly understand your business and challenges ensures that one can relate to his professional advice and actually implement those. I would strongly recommend his workshop and make use of the one on one session with him.”

    Siddharth Gupta
    Director, Bigg Pocket
  • “Manoj has helped us build our strategy for branding, marketing, sales, lead development, and using best technology to create our web presence. The knowledge and vision he brought on table was outstanding. I will undoubtedly recommend Manoj for any branding or marketing assignment, he is undeniably the best at what he does.”

    Atindeep Paliwal
    Managing Director, Zouten Pharma
  • During May 2020 Lockdown, we engaged Insperme and Mr Manoj Chandra for branding of Basics Architects including designing of our new website over numerous zoom sessions. For Mr Chandra, no assignment is big or small, it is an opportunity to create something and make a change. It is this thought process along with his  clear vision, a strong work ethic and an uncompromising attitude, that has made our collaboration with Mr Chandra something to be proud of. He will drive you till you find your peak, to deliver a product that every client is proud of. Thank you Manoj ji, for everything. Deepest thanks, more power to your business and will never hesitate to recommend you at every opportunity.

    Vinod Singhi & Ranju Singhi

    Vinod Singhi
    Managing Partner, BASICS Architects
  • Insperme has really helped us reinvent ourselves and transform from a product & production driven organisation to a sales driven organisation. Their team works like our extended arm. It is difficult to find someone like Manoj who is able think like and be your chief strategist and chief marketing officer with changes which not only have immediate benefits, but aligned to a long term strategy.

    Sameer Agarwal
    Managing Director, G.K. Winding Wires Limited
  • “Manoj brought a fresh perspective to our business, his guidance and mentorship in devising our brand strategy, planning and directions have helped us grow 300% in one year.”

    Puneet Chandra
    Co-Founder, Skootr Global Private Limited
  • “Manoj is a remarkable 360 degree Marketing Consultant. he is a top notch professional and amongst the hardest working, most creative and innovative person. He knows his stuff, inside and out and has consistently delivered amazing results for us. I highly recommend his services.”

    Rajender Singh
    Founder, Credible Investment Solutions
  • “Outstanding Experience. Really valuable & practical advice. Manoj is a real marketing guru and his suggestions have really helped us grow our business.”

    Mohit Miglani
    Founder & CEO, TripOffbeat.com
  • “It’s rare that you come across standout talent like Manoj Chandra. He is an impressive speaker and a worthy leader, who is always committed to his profession. Along with his undeniable talent, Manoj has always been an absolute joy to work with. He is an impressive problem solver who is always able to address complex issues with strategy and confidence. I have personally benefited from his creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a difference amongst every stake holder he deals with.”

    Premdas Maheshwari
    Vice President, Amity University (Online)
  • “Manoj is one of the best marketing professionals I know. What I feel is unique about him is his understanding of both traditional and modern digital marketing methods and channels. He has adopted technology like a 25 year old and thus is able to bring a balanced marketing mix on board.”

    Vivek Kumar
    Founder, Venture Garage
Advertisment

Tag Cloud

advertising audience blog brand branding brand leadership Brand Marketing Brand Solution business business strategy Consulting consumers corporate communication customer relationship customers design digital digital customer digital marketing ecommerce entrepreneurship facebook human resources Identity influencer marketing infuencer marketing Insperme instagram leadership lead generation linkedin manoj chandra marketing Marketing Strategy marketplace product product management profits social media startup startups Strategies strategy success target customer

Find us on

Interested to get Results and be more successful. Avail our FREE Consultation.
Logo
Brand & Marketing Consulting Services

We help you GROW faster.
Get started today.

Contact Us

  • Insperme Consulting
  • 306-307, 3rd Floor, SS Plaza, Vikas Marg, Block A, Sector 47, Gurgaon 122018 Haryana India
  • +91-9560923881
  • hello@insperme.com
  • https://www.insperme.com

COMMUNITY

Fresh Ideas

  • The Future with Gen Z
  • Why Consistency is Key to Building a Strong Brand
  • 5 Digital Marketing Trends to Watch in 2023
  • Navigating the Digital Landscape: From e-Commerce to L-Commerce
  • How society adopts to new technology such as ChatGPT?
  • The Ultimate Guide to Twitter for Small Business

Registered With

Logo

© 2023 — Insperme Consulting. All Rights Reserved.

  • Home
  • About Us
  • Services
  • Our Work
  • Testimonials
  • Fresh Ideas
  • Contact Us
Job Application Form