Every business is striving to create a remarkable product and become a market leader. In order to do so, we also have to stay updated on what our competitors are doing however, that could deviate a brand from it’s own path. Focus on solving your customer’s problem rather than comparing your brand with your competitors’.
You feel that you want to be like them
They are two different solutions to their customers
Your brand is enough for them
Don’t compare your brand with your competitors
The reality is that a Nike isn’t better than a Adidas
If your solution meets your customers needs