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How to create demand for your brand

How to create demand for your brand

Today, the world is equipped with brilliant product and services in every segment, each competing for buyer’s attention. So, if your brand is new, then how can you create demand for your brand?

Does your product have to be disruptive? Not really.

You need a good brand strategy with insightful data and customer’s emotions. You customers are humans, make it a mission to understand them and provide them with a solution that would delight them.

Here are a few simple ways how you can work towards increasing your demand.

Inform your customer

Introduce your brand to your target audience and educate them about what you do

Solve a pain point

Find your customer’s pain point and solve it with your product or service.

Create Niche

Find the gap in the market and enhance the novelty of the product

Free Content

Create free content around your product to reach a large audience base

Use Influencers

Spread the word about your brand through the influencers they follow

Build relations

Engage with your target audience and make it a priority

Encourage Customer feedback

Listen to your customers closely. It will help your brand improve.

Visual Content

Create appealing visuals for your brand identity and recall.

Social Media

Maximize the emotional response by a good story

Keep your brand promise

Always try deliver more than you’ve promised.

Use Video

Create video content for your users to engage with

Social Media

Be present where your customers are and be consistent in your communication

Making your target audience your focus and following these easy ways will raise your brand demand.

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  • During May 2020 Lockdown, we engaged Insperme and Mr Manoj Chandra for branding of Basics Architects including designing of our new website over numerous zoom sessions. For Mr Chandra, no assignment is big or small, it is an opportunity to create something and make a change. It is this thought process along with his  clear vision, a strong work ethic and an uncompromising attitude, that has made our collaboration with Mr Chandra something to be proud of. He will drive you till you find your peak, to deliver a product that every client is proud of. Thank you Manoj ji, for everything. Deepest thanks, more power to your business and will never hesitate to recommend you at every opportunity.

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    Vinod Singhi
    Managing Partner, BASICS Architects
  • “Manoj is a remarkable 360 degree Marketing Consultant. he is a top notch professional and amongst the hardest working, most creative and innovative person. He knows his stuff, inside and out and has consistently delivered amazing results for us. I highly recommend his services.”

    Rajender Singh
    Founder, Credible Investment Solutions
  • “Manoj brought a fresh perspective to our business, his guidance and mentorship in devising our brand strategy, planning and directions have helped us grow 300% in one year.”

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    Co-Founder, Skootr Global Private Limited
  • “I have been consulting Manoj for quite sometime now. I have found him to be extremely pragmatic and practical in his thought process. One quality that I found unique, was his capabilities to customise his advice and strategy to the scale of operations, stage and the nature of business that is seeking his guidance. His ability to quickly understand your business and challenges ensures that one can relate to his professional advice and actually implement those. I would strongly recommend his workshop and make use of the one on one session with him.”

    Siddharth Gupta
    Director, Bigg Pocket
  • “It’s rare that you come across standout talent like Manoj Chandra. He is an impressive speaker and a worthy leader, who is always committed to his profession. Along with his undeniable talent, Manoj has always been an absolute joy to work with. He is an impressive problem solver who is always able to address complex issues with strategy and confidence. I have personally benefited from his creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a difference amongst every stake holder he deals with.”

    Premdas Maheshwari
    Vice President, Amity University (Online)
  • “Manoj has helped us build our strategy for branding, marketing, sales, lead development, and using best technology to create our web presence. The knowledge and vision he brought on table was outstanding. I will undoubtedly recommend Manoj for any branding or marketing assignment, he is undeniably the best at what he does.”

    Atindeep Paliwal
    Managing Director, Zouten Pharma
  • “Outstanding Experience. Really valuable & practical advice. Manoj is a real marketing guru and his suggestions have really helped us grow our business.”

    Mohit Miglani
    Founder & CEO, TripOffbeat.com
  • Insperme has really helped us reinvent ourselves and transform from a product & production driven organisation to a sales driven organisation. Their team works like our extended arm. It is difficult to find someone like Manoj who is able think like and be your chief strategist and chief marketing officer with changes which not only have immediate benefits, but aligned to a long term strategy.

    Sameer Agarwal
    Managing Director, G.K. Winding Wires Limited
  • “Manoj is one of the best marketing professionals I know. What I feel is unique about him is his understanding of both traditional and modern digital marketing methods and channels. He has adopted technology like a 25 year old and thus is able to bring a balanced marketing mix on board.”

    Vivek Kumar
    Founder, Venture Garage
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