Who is your Customer? The question looks fairly simple but requires careful assessment of the market and company strengths. This fundamental question is the basis of every marketing effort you take. Make sure you identify the right target audience.
For whom am I building this product or service?
Then you have a problem
Your messaging for each needs to be different
And craft a Message they can connect to
When you start Building your brand, the 1st question you need to answer is
And if your answer is “everyone”
You can not communicate with a Teenager the same way you communicate with a 45 year old
Narrow your Target Audience