42% of SMBs in India aim to digitize marketing processes

Over the past several years, digitalization has had a substantial and transformative impact on the growth of India’s Micro, Small, and Medium-sized Businesses (MSBEs). The way MSMBs function, compete, and expand in the Indian market has been completely transformed by digitalization, which is being pushed by technological improvements and the pervasive use of the internet.

Since the government has been intentionally advancing initiatives to support the growth of MSMEs in India, MSBs have benefited greatly from digitization, including a larger client base, less need for staff, production efficiency during a downturn in the economy, ease of facilitating transactions between buyers and sellers, and more.

40% of SMBs in India began the process of digitization over the last three years, according to a Capterra India survey conducted recently. According to the poll, 88% of businesses started their digitization initiatives in the last five years, and they have accelerated the process during and after the pandemic, which caused a change in consumer perception and behavior all over the world.

And now the survey suggests that 42% of SMBs in India are looking forward to digitalizing the process of marketing in the coming time, especially with the implementation of digital technologies including blockchain, IoT, 5G, cloud computing, AI, and data science.

This is exciting because embracing digitalization and consciously making an effort to move into that sector is going to benefit the SMEs of India to reach their full potential. From expanded Reach, Cost-Effectiveness, and Targeted Campaigns to Brand Visibility, measurable ROIs are a few benefits that the SMBs in India can take benefit from moving to digitalization.

In a globalized economy, SMBs need to compete not just with local players but also with international businesses. Digitalization empowers SMEs to compete on a global scale and expand their market share. The adoption of ever-evolving technologies has transformed the business landscape for SMBs, empowering them to become more agile, customer-centric, and competitive in a digital-first world.

With the help of Insperme’s Digital Enablement Services, SMBs in India can use technology to foster growth, innovation, and customer-centric strategies. This will help them stay competitive in a market that is rapidly changing, take advantage of new opportunities, and create a resilient and long-lasting business model. Connect with us at +91-9560923881

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During May 2020 Lockdown, we engaged Insperme and Mr Manoj Chandra for branding of Basics Architects including designing of our new website over numerous zoom sessions. For Mr Chandra, no assignment is big or small, it is an opportunity to create something and make a change. It is this thought process along with his clear vision, a strong work ethic and an uncompromising attitude, that has made our collaboration with Mr Chandra something to be proud of. He will drive you till you find your peak, to deliver a product that every client is proud of. Thank you Manoj ji, for everything. Deepest thanks, more power to your business and will never hesitate to recommend you at every opportunity.

Vinod Singhi & Ranju Singhi

Vinod Singhi
Managing Partner, BASICS Architects
“Manoj brought a fresh perspective to our business, his guidance and mentorship in devising our brand strategy, planning and directions have helped us grow 300% in one year.”

Puneet Chandra
Co-Founder, Skootr Global Private Limited
Insperme has really helped us reinvent ourselves and transform from a product & production driven organisation to a sales driven organisation. Their team works like our extended arm. It is difficult to find someone like Manoj who is able think like and be your chief strategist and chief marketing officer with changes which not only have immediate benefits, but aligned to a long term strategy.

Sameer Agarwal
Managing Director, G.K. Winding Wires Limited
“Manoj is one of the best marketing professionals I know. What I feel is unique about him is his understanding of both traditional and modern digital marketing methods and channels. He has adopted technology like a 25 year old and thus is able to bring a balanced marketing mix on board.”

Vivek Kumar
Founder, Venture Garage
“Manoj has helped us build our strategy for branding, marketing, sales, lead development, and using best technology to create our web presence. The knowledge and vision he brought on table was outstanding. I will undoubtedly recommend Manoj for any branding or marketing assignment, he is undeniably the best at what he does.”

Atindeep Paliwal
Managing Director, Zouten Pharma
“Outstanding Experience. Really valuable & practical advice. Manoj is a real marketing guru and his suggestions have really helped us grow our business.”

Mohit Miglani
Founder & CEO, TripOffbeat.com
“Manoj is a remarkable 360 degree Marketing Consultant. he is a top notch professional and amongst the hardest working, most creative and innovative person. He knows his stuff, inside and out and has consistently delivered amazing results for us. I highly recommend his services.”

Rajender Singh
Founder, Credible Investment Solutions
“It’s rare that you come across standout talent like Manoj Chandra. He is an impressive speaker and a worthy leader, who is always committed to his profession. Along with his undeniable talent, Manoj has always been an absolute joy to work with. He is an impressive problem solver who is always able to address complex issues with strategy and confidence. I have personally benefited from his creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a difference amongst every stake holder he deals with.”

Premdas Maheshwari
Vice President, Amity University (Online)
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Director, Bigg Pocket

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