Case Study
Service
Brand Strategy & Positioning • Brand Identity • Marketing Collaterals • Website
About
Supertech EV Limited is one of India’s leading electric vehicle manufacturers, offering a wide portfolio of electric two- and three-wheelers built for Indian roads. With a decade of expertise, Supertech EV is committed to quality, innovation, and customer satisfaction, delivering vehicles that are reliable, efficient, and sustainable.
Target Market
-
- Passenger rickshaw drivers
- Fleet operators
- Last-mile delivery and logistics services
Visit Website
Case Study
SuperTech EV
Service
Brand Strategy & Positioning • Brand Identity • Marketing Collaterals • Website
About
Supertech EV Limited is one of India’s leading electric vehicle manufacturers, offering a wide portfolio of electric two- and three-wheelers built for Indian roads. With a decade of expertise, Supertech EV is committed to quality, innovation, and customer satisfaction, delivering vehicles that are reliable, efficient, and sustainable.
Target Market
Passenger rickshaw drivers, Fleet operators, Last-mile delivery and logistics services
Visit Website
Brand Story
Supertech EV empowers everyday Indians and businesses with affordable, durable, and high-performance electric mobility solutions. By combining advanced technology with long-term value, Supertech EV vehicles ensure smooth operations, higher earnings, and a cleaner tomorrow.
Brand Story
Supertech EV empowers everyday Indians and businesses with affordable, durable, and high-performance electric mobility solutions. By combining advanced technology with long-term value, Supertech EV vehicles ensure smooth operations, higher earnings, and a cleaner tomorrow.
Approach
Supertech EV empowers everyday Indians and businesses with affordable, durable, and high-performance electric mobility solutions. By combining advanced technology with long-term value, Supertech EV vehicles ensure smooth operations, higher earnings, and a cleaner tomorrow.
Clean Green → Sustainability & eco-friendliness
Electric Blue (EV mark) → Technology & energy
Charcoal Grey → Strength & durability
The dynamic ‘S’ merged with a lightning bolt symbolizes speed, innovation, and leadership — firmly establishing Supertech EV as an energetic pioneer in India’s electric mobility revolution.
Approach
Supertech EV empowers everyday Indians and businesses with affordable, durable, and high-performance electric mobility solutions. By combining advanced technology with long-term value, Supertech EV vehicles ensure smooth operations, higher earnings, and a cleaner tomorrow.
Clean Green → Sustainability & eco-friendliness
Electric Blue (EV mark) → Technology & energy
Charcoal Grey → Strength & durability
The dynamic ‘S’ merged with a lightning bolt symbolizes speed, innovation, and leadership — firmly establishing Supertech EV as an energetic pioneer in India’s electric mobility revolution.
Typography
The brand typography is practical, empowering, confident, and accessible.
We use Poppins as the primary typeface. Its clear curves and geometric forms ensure high readability across digital and print, reinforcing Supertech EV’s values of modernity, simplicity, and trustworthiness.
Typography
The brand typography is practical, empowering, confident, and accessible.
We use Poppins as the primary typeface. Its clear curves and geometric forms ensure high readability across digital and print, reinforcing Supertech EV’s values of modernity, simplicity, and trustworthiness.
