Case Study
Service Offered
Corporate Branding, Brand Story, Brand Collaterals, Company Profile, Brand Website
About
Basics Architects is one of India’s leading architecture, planning & interior design firm. Founded in 2004, Basics specialises in providing solutions for the commercial, hospitality, education & residential segments. Driven by the mission of “Design that Delivers”, Basics has completed over 100 projects across india, UK, UAE & Canada.
Target Market
Commercial, Residential, Education & Hospitality Projects
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Case Study
Basics Architects
Services Offered
Corporate Branding, Brand Story, Brand Collaterals, Company Profile, Brand Website
About
Basics Architects is one of India’s leading architecture, planning & interior design firm. Founded in 2004, Basics specialises in providing solutions for the commercial, hospitality, education & residential segments. Driven by the mission of “Design that Delivers”, Basics has completed over 100 projects across india, UK, UAE & Canada.
Target Market
Commercial, Residential, Education & Hospitality Projects
Brand Story
Design that Delivers
Basics Architects designs and delivers innovative, contextual, habitable & sustainable spaces for the commercial, residential, education and hospitality sectors, that are sustainable and deliver delight to the end users, created by its strong, responsive and committed team of experienced architects and designers, using its advanced planning systems & world class processes and delivered in a transparent and time bound manner
Brand Story
Design that Delivers
Basics Architects designs and delivers innovative, contextual, habitable & sustainable spaces for the commercial, residential, education and hospitality sectors, that are sustainable and deliver delight to the end users, created by its strong, responsive and committed team of experienced architects and designers, using its advanced planning systems & world class processes and delivered in a transparent and time bound manner
Approach
Earthy Shades, Geometric Design
Visualised in earthy shades of orange and dark grey, representing the earth and matter, the branding for Basics Architects has been conceptualised to represent the brand’s core mission of creating sustainable spaces through our unique and innovative designs that bring delight to the users.
Approach
Earthy Shades, Geometric Design
Visualised in earthy shades of orange and dark grey, representing the earth and matter, the branding for Basics Architects has been conceptualised to represent the brand’s core mission of creating sustainable spaces through our unique and innovative designs that bring delight to the users.
Typography
Bold & Geometric Types that are sophisticated, unique, refined, and timeless, reflecting the brand’s professional image
Square 721 BT is a unique design font which has a geometric square pattern and is very useful in professional brand systems. We used this font to bring a unique expression to brand BASICS with its geometric expression and linear typeset.
Combined with Open Sans, the universal and widely accepted font by most professional service businesses, the brand was able to express itself truly well.
Typography
Bold & Geometric Types that are sophisticated, unique, refined, and timeless, reflecting the brand’s professional image
Square 721 BT is a unique design font which has a geometric square pattern and is very useful in professional brand systems. We used this font to bring a unique expression to brand BASICS with its geometric expression and linear typeset.
Combined with Open Sans, the universal and widely accepted font by most professional service businesses, the brand was able to express itself truly well.
