Polyfix is a leader in the Indian adhesive market and a market leader in Instant Adhesives (cyanoacrylate). Established in 1992, this prominent Brand of Benson Polymers manufactures and markets a wide range of innovative adhesive solutions for a wide range of applications for various industries. With three decades of excellence, Polyfix is Ideal for those applications where speed is essential. PolyFix Instant Glue provides ultra-high-speed bonding of wood, plastics, rubber, flex, metal, ceramics, handicrafts and other common substrates.
We have been working together with the brand team in expanding the brand into new industry segments and create a multi-channel distribution program along with redefining and evolving the Brand Strategy, Brand Positioning and Brand Identity. We have developed the brand’s new packaging, with differentiated and easy to stand out colour scheme for differentiated applications.