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Brand Strategy

Brand strategy is a long-term plan for the growth of a successful brand with the aim of achieving specific goals. A well-defined and well-executed brand strategy impacts all aspects of a business and is directly connected to needs and emotions of the consumer, and the competitive environments. But what does that really mean? 

As you develop a brand strategy, it helps to start making and executing your marketing plan at the beginning. So, to do this you need to begin by setting your business goals. Ask yourself questions like — Why am I creating a new brand? What I have to achieve by launching the new brand? Use those long-term objectives as a basis for all of your strategic branding efforts.

For instance, are you trying to reach a new set of audience? Your brand strategy for achieving that goal needs to be quite different from a business that wants to steal market share from a category leader, and that’s why properly defining your goal is a fundamental starting point for any brand strategy. The first question you have to answer is, “Why am I creating a new brand?”

Staying Flexible

It’s very simple and obvious to get caught up in the short-term activities and tactics that drive business today, but when it comes to building a brand, that’s a big mistake to focus on the short-term activities. Brands aren’t built overnight, so your brand strategy shouldn’t be focused on short-term tactics but rather on long-term goals and sustainable growth of the company over the years.

Admittedly, it’s hard to stay strategic when executives are weighed down by data and demand measurable growth and positive ROI right now. The best brand leaders, however, fight against short-term focus, because they know being short-sighted is a brand killer.

Instead of focusing on short-term tactics, entrepreneurs should become brand architects which enables teams to design a lasting structure “to bridge brand strategy and brand messaging.” Without a strong brand foundation built on a well-defined strategy, brands have little chance for success. However, it’s hard to stick with that brand strategy rather than be tempted by the allure of short-term focus.

Staying Flexible

Of course, the best brands stick with their brand strategies, but those brand strategies leave room for flexibility as the market, consumers behavior, and competition changes. Think of it this way:

Just as your personal goals in life might change over time, so do your brand goals.

Similarly, just as you might modify your plan to achieve your goals in life, so does your brand’s marketing plan changes to achieve the brand’s goal.

Finally, a specific, achievable brand strategy is an essential component of any business, because it affects every area of your business.

Brand Positioning

Often confused term Brand positioning with Brand Strategy is significantly different. Brand Positioning can be defined as an activity of creating a brand offer in such a manner that it occupies a distinctive place and value in the target customer’s mind. The positioning you choose for your brand will be influenced by the competitive stance you want to adopt.

Brand Positioning involves identifying and determining points of similarity and difference to ascertain the right brand identity and to create a proper brand image. Brand Positioning is the key of brand and marketing strategy. A strong brand positioning directs marketing strategy by explaining the brand details, the uniqueness of brand and it’s differentiation with the competitive brands, as well as the reasons for buying and using that specific brand. Positioning is the base for developing and increasing the required knowledge and perceptions of the customers. It is the single feature that sets your service & products apart from your competitors. 

There are several positioning errors, such as

Under positioning

This is a scenario in which the customer’s have a blurred and unclear idea of the brand.

Over positioning

This is a scenario in which the customers have too limited awareness of the brand, and the target market becomes too narrow.

Confused positioning

This is a scenario in which the customers have a confused opinion of the brand.

Double Positioning

This is a scenario in which customers do not accept the claims of a brand.

How we can help you in building Brand Strategy and & Positioning?

Based on our initial in-person interaction with brand’s promoter, we build a roadmap towards your ideal brand—a clear purpose beyond making a profit, a distinct position and practical ways your operations can support that position. This allows us to create the right value proposition for your target audience, expressed in your unique voice and tone. Captured in a one-page document, these key components drive every brand decision going forward.

How we work

  • Idea

    It all starts with a brainstorming session to find the right path for your brand’s journey.

  • Design

    The brand idea is crafted into a creative design which can help consumers identify and fall in love with.

  • Development

    The design is then adapted for all the various channels and media vehicles that will be used.

  • Deployment

    The idea is then executed across all channels as per the agreed plan to achieve the desired results.

Our Brand Portfolio

Joonify

19 Jun 2022
Olbrain Inc

Olbrain

19 Jun 2022
NRIPRO

NRI PRO

19 Jun 2022
More Brands Here..

Fresh Ideas

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Client Speak

  • “Manoj brought a fresh perspective to our business, his guidance and mentorship in devising our brand strategy, planning and directions have helped us grow 300% in one year.”

    Puneet Chandra
    Co-Founder, Skootr Global Private Limited
  • During May 2020 Lockdown, we engaged Insperme and Mr Manoj Chandra for branding of Basics Architects including designing of our new website over numerous zoom sessions. For Mr Chandra, no assignment is big or small, it is an opportunity to create something and make a change. It is this thought process along with his  clear vision, a strong work ethic and an uncompromising attitude, that has made our collaboration with Mr Chandra something to be proud of. He will drive you till you find your peak, to deliver a product that every client is proud of. Thank you Manoj ji, for everything. Deepest thanks, more power to your business and will never hesitate to recommend you at every opportunity.

    Vinod Singhi & Ranju Singhi

    Vinod Singhi
    Managing Partner, BASICS Architects
  • “It’s rare that you come across standout talent like Manoj Chandra. He is an impressive speaker and a worthy leader, who is always committed to his profession. Along with his undeniable talent, Manoj has always been an absolute joy to work with. He is an impressive problem solver who is always able to address complex issues with strategy and confidence. I have personally benefited from his creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a difference amongst every stake holder he deals with.”

    Premdas Maheshwari
    Vice President, Amity University (Online)
  • Insperme has really helped us reinvent ourselves and transform from a product & production driven organisation to a sales driven organisation. Their team works like our extended arm. It is difficult to find someone like Manoj who is able think like and be your chief strategist and chief marketing officer with changes which not only have immediate benefits, but aligned to a long term strategy.

    Sameer Agarwal
    Managing Director, G.K. Winding Wires Limited
  • “Manoj is one of the best marketing professionals I know. What I feel is unique about him is his understanding of both traditional and modern digital marketing methods and channels. He has adopted technology like a 25 year old and thus is able to bring a balanced marketing mix on board.”

    Vivek Kumar
    Founder, Venture Garage
  • “I have been consulting Manoj for quite sometime now. I have found him to be extremely pragmatic and practical in his thought process. One quality that I found unique, was his capabilities to customise his advice and strategy to the scale of operations, stage and the nature of business that is seeking his guidance. His ability to quickly understand your business and challenges ensures that one can relate to his professional advice and actually implement those. I would strongly recommend his workshop and make use of the one on one session with him.”

    Siddharth Gupta
    Director, Bigg Pocket
  • “Manoj has helped us build our strategy for branding, marketing, sales, lead development, and using best technology to create our web presence. The knowledge and vision he brought on table was outstanding. I will undoubtedly recommend Manoj for any branding or marketing assignment, he is undeniably the best at what he does.”

    Atindeep Paliwal
    Managing Director, Zouten Pharma
  • “Manoj is a remarkable 360 degree Marketing Consultant. he is a top notch professional and amongst the hardest working, most creative and innovative person. He knows his stuff, inside and out and has consistently delivered amazing results for us. I highly recommend his services.”

    Rajender Singh
    Founder, Credible Investment Solutions
  • “Outstanding Experience. Really valuable & practical advice. Manoj is a real marketing guru and his suggestions have really helped us grow our business.”

    Mohit Miglani
    Founder & CEO, TripOffbeat.com
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Fresh Ideas

  • Marketers Return to Traditional Advertising
  • Community Commerce – The New Reality for Brands
  • The 7A Marketing – Mix Strategy For Brand’s Success
  • Top 5 Lessons for MSMEs from COVID-19 Second Wave
  • Brands need to adopt Digitalization aggressively
  • Consumers are looking at Brands with Purpose

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