Targeting Everyone is like Targeting No one
Who is your Customer? The question looks fairly simple but requires careful assessment of the market and company strengths. This fundamental question is the basis of every marketing effort you take. Make sure you identify the right target audience.
When you start Building your brand, the 1st question you need to answer is
For whom am I building this product or service?
And if your answer is “everyone”
Then you have a problem
You can not communicate with a Teenager the same way you communicate with a 45 year old
Your messaging for each needs to be different
Narrow your Target Audience
And craft a Message they can connect to
