Happy to announce our partnership with BizStreet.biz to help the 50 million strong community of MSME promoters and familyoffice driven business to become future proof in å digitally connected world. The partnership will create multiple initiatives to help these business to grow faster: 1. Branding : Conceive, Launch & Market.. 2. Master Class in […]
Recently, one of the largest mobile brands had a customer calling about a billing issue with his new phone. When he didn’t get the desired help, he decided to reach the company through Twitter. Although most people would agree that customer service can be a very challenging job, the brand’s Customer Service team certainly could […]
The Insperme team met up with Brand Guru and Marketing Strategist Mr. Manoj Chandra to learn more about his upcoming “No Money Marketing” workshop. Read on to know more: “Sir, please tell us a little about yourself and why this workshop on ‘No Money Marketing’?” Manoj Chandra: “Well I have worked over 30+ years across various […]
If you are a Indian brand in the new digital economy, there is no better time to grow and make money. Rapid digitisation across the world has opened up a $39 billion consumer opportunity for you. As per a recent report by KPMG and Google, international business opportunities for Indian brands are growing at a […]
In the world of healthcare branding, color holds more than just visual appeal – it wields the power to evoke emotions, convey messages, and establish a sense of trust. The strategic use of color plays a pivotal role in shaping perceptions, influencing patient experiences, and fostering a strong brand identity within the healthcare industry. Emotional […]
If you’re looking for an effective way to quickly gain exposure for your brand or a specific campaign on social media, influencer marketing is a solid way to go. But before you run off to put together your next campaign, check out this list of influencer marketing do’s and dont’s to help keep you on […]
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves the following: ● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do […]
Customers usually stick with companies they like and remember for the long haul. Ask yourself, “What does my brand represent?” What, exactly, is “branding” as opposed to marketing? And does it also have tried-and-true rules, like marketing does? “Marketing is the technique you use to acquire customers, but branding is what draws them to you […]
Imagine yourself as a living brand. What makes you unique or different from everyone else? What are the keywords that come to mind when people speak about you when you are not in the room? What do you want to be known for? How are you adding value to the world? Your personal brand is […]
CEOs tell stories all the time. Great CEOs are consistent in the stories they tell, framing their companies’ core narratives to connect authentically with different audiences. The first step to becoming a powerful storytelling CEO is to understand and master three key stories about your company: Read on to be a master story teller in this […]
