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Category: Branding

  • April 2, 2026
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From Local Player to India’s Fastest-Growing EV Brand: Supertech EV’s Transformation

The world of marketing often focuses on individual campaigns or isolated channels. But the real magic happens when everything comes together as one powerful ecosystem built on genuine customer insight. That’s the secret behind the incredible growth story of Supertech EV.

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  • November 26, 2020
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Impact of covid 19 on B2B Sales

Is #leadgeneration important to your #business? Having an effective lead…

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  • July 29, 2018
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Q&A with Manoj Chandra – What is the “No Money Marketing” Workshop all about?

The Insperme team met up with Brand Guru and Marketing Strategist Mr. Manoj Chandra to learn more about his upcoming “No Money Marketing” workshop. Read on to know more: “Sir, please tell us a little about yourself and why this workshop on ‘No Money Marketing’?” Manoj Chandra: “Well I have worked over 30+ years across various […]

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  • July 21, 2018
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Rapid digitisation opens a $39 bn global opportunity for Indian Brands

If you are a Indian brand in the new digital economy, there is no better time to grow and make money. Rapid digitisation across the world has opened up a $39 billion consumer opportunity for you. As per a recent report by KPMG and Google, international business opportunities for Indian brands are growing at a […]

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  • May 5, 2018
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The Power of Color in Healthcare Branding

In the world of healthcare branding, color holds more than just visual appeal – it wields the power to evoke emotions, convey messages, and establish a sense of trust. The strategic use of color plays a pivotal role in shaping perceptions, influencing patient experiences, and fostering a strong brand identity within the healthcare industry. Emotional […]

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