The 7A Marketing – Mix Strategy For Brand’s Success
Here are the must-know seven marketing strategy mantras for the brand’s success in the post-Covid era.
The one thing that the 21st Century has taught us is that we live in an era of risk and uncertainty. The pandemic, new technologies, changing consumer behaviors, and greater transparency together have turned the businesses upside down. This uncertainty has posed a tremendous challenge for marketers and organizations to redesign marketing mix strategies. Marketers need to reinvent marketing practices to build brands in the post-Covid and beyond to grow companies faster.
The unpredictability has led marketers and businesses to ponder on questions such as: How should the brand’s vision and strategy be adapted to new trends and customer demands? How adoption of new technologies alters consumer expectations and markets? How can advanced marketing mix drivers be personalized to changing consumer needs for the real growth of the business?
Answering these questions, the following listed 7A strategy pillars of the marketing mix can help the success of the marketers and businesses in the post covid era.
1. Agility and Adaptability
Businesses that are agile and adaptable with consumers will reap benefits by creating brand trust, drive loyalty, and ultimately value. Both of these factors can help brands overcome the challenges of what the customer wants, needs, expectations, and purchasing decisions will evolve.
2. Adoption of Technology
Consumers continue to follow the pandemic regulations and thus the dependency on online grows. Thus, without compromising the safety of the consumers, there has been the addition and subsequent adoption of advanced technologies such as Artificial Intelligence (AI), Advanced Data Analytics, Internet of Things (IoT), Augmented Reality (AR), and Virtual Reality (VR).
3. Affordability
All segments of consumers are interested in private label products. as value for money replaces luxury as a desirable attribute. Affordability is expected to dominate in the post-COVID-19 era.
4. Accessibility
Engaging and being easily accessible to customers reduces the probability of a negative experience left unattended and it improves the credibility of the business.
5. Activeness
Recent research suggests that the customer expects a response from the company within 30 minutes of raising the query and those companies who treat all their customers as the best customers, the other customers are also expected to become the best customers
6. Aim or Purpose
Aim or Purpose is expected to remain a core part of corporate strategies, with the next generation of businesses displaying not just green actions but also balancing social, health, and environmental issues.
7. Address Advanced Marketing-Mix Drivers:
Customers expect brands to use the data they share to understand and reflect their needs and provide a more tailored shopping experience. Thus, brands need to tailor the advanced -marketing mix to individual customers by creating personalized and targeted experiences by being agile and adaptable, use of technology like data analytics, AI, AR, VR, automation, being affordable, accessible, quick in delivery, and last and foremost, purpose-led communication to specific customers at the right place and time and through the right channel. Read More
