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The rules of business are undergoing the process of adaptation of the new innovative ideas & strategies according to the present time. And sometimes you get to experience or see that these new innovative strategies may make your product or service last longer or completely disrupt your entire process. These disruptions do not follow conventional strategic paths or normal patterns of market adoption and can wipe out incumbents in a flash. We call them “big-bang” disrupters.

SME Knowledge Series 1.5 The ultimate goal of a brand or company is to build a stronghold amongst its customers and increase their customer lifetime value and uphold their image in the market. Customer Lifetime Value is the average amount of money, a customer is expected to spend on your business or your product/service, during […]

SME Knowledge Series on Marketing 1.4 In our last series, we talked about how a Customer Relationship Management (CRM) system is an important ingredient for your lead management process and is an important tool for any business if they want to grow. Customer Relationship Management programs can add value to your business in many ways. […]

In today’s digital world, if you want your business to thrive, you need to find a way to stand out. Unless you’re first to market in your space, chances are you’re entering a very crowded market. And the key to standing out? Developing a distinctive brand identity. But how, exactly, do you do that? What […]

SME Knowledge Series on Marketing 1.3 If you’ve been in the industry for a brief period of time, you must be aware of the fact that it’s very important to keep your customers satisfied to keep making revenues for the company. The process of keeping a track or check on the customers understand their demands […]

SME Knowledge Series on Marketing 1.2 In the world of marketing and sales, when you start a company or a brand, you start at a very basic level but to reach the highest, you need to climb up the ladder of success by taking small but valuable steps that add up to your company’s value […]

The Insperme team met up with Brand Guru and Marketing Strategist Mr. Manoj Chandra to learn more about his upcoming “No Money Marketing” workshop. Read on to know more: “Sir, please tell us a little about yourself and why this workshop on ‘No Money Marketing’?” Manoj Chandra: “Well I have worked over 30+ years across various […]

Virgin. Starbucks. Buffer. What do all of them have in common? It’s not that they have the best “coffee” or the best “cell phone plans,” yet many of us love buying from these companies. Often, we even pay a premium price.   But if they’re not the best, why do we love associating ourselves with […]

As a business owner or entrepreneur, you know well that marketing your products is the most direct path to growth in sales and revenue, and you want to hire a marketing expert who is best to do this job. But, searching and hiring an in-house CMO (Chief Marketing Officer) who has the same vision as […]

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves the following: ● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do […]