SME Knowledge Series 1.5 The ultimate goal of a brand or company is to build a stronghold amongst its customers and increase their customer lifetime value and uphold their image in the market. Customer Lifetime Value is the average amount of money, a customer is expected to spend on your business or your product/service, during […]
SME Knowledge Series on Marketing 1.4 In our last series, we talked about how a Customer Relationship Management (CRM) system is an important ingredient for your lead management process and is an important tool for any business if they want to grow. Customer Relationship Management programs can add value to your business in many ways. […]
In today’s digital world, if you want your business to thrive, you need to find a way to stand out. Unless you’re first to market in your space, chances are you’re entering a very crowded market. And the key to standing out? Developing a distinctive brand identity. But how, exactly, do you do that? What […]
SME Knowledge Series on Marketing 1.3 If you’ve been in the industry for a brief period of time, you must be aware of the fact that it’s very important to keep your customers satisfied to keep making revenues for the company. The process of keeping a track or check on the customers understand their demands […]
SME Knowledge Series on Marketing 1.2 In the world of marketing and sales, when you start a company or a brand, you start at a very basic level but to reach the highest, you need to climb up the ladder of success by taking small but valuable steps that add up to your company’s value […]
The Insperme team met up with Brand Guru and Marketing Strategist Mr. Manoj Chandra to learn more about his upcoming “No Money Marketing” workshop. Read on to know more: “Sir, please tell us a little about yourself and why this workshop on ‘No Money Marketing’?” Manoj Chandra: “Well I have worked over 30+ years across various […]
Virgin. Starbucks. Buffer. What do all of them have in common? It’s not that they have the best “coffee” or the best “cell phone plans,” yet many of us love buying from these companies. Often, we even pay a premium price. But if they’re not the best, why do we love associating ourselves with […]
As a business owner or entrepreneur, you know well that marketing your products is the most direct path to growth in sales and revenue, and you want to hire a marketing expert who is best to do this job. But, searching and hiring an in-house CMO (Chief Marketing Officer) who has the same vision as […]
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves the following: ● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do […]
Customers usually stick with companies they like and remember for the long haul. Ask yourself, “What does my brand represent?” What, exactly, is “branding” as opposed to marketing? And does it also have tried-and-true rules, like marketing does? “Marketing is the technique you use to acquire customers, but branding is what draws them to you […]
“It’s rare that you come across standout talent like Manoj Chandra. He is an impressive speaker and a worthy leader, who is always committed to his profession. Along with his undeniable talent, Manoj has always been an absolute joy to work with. He is an impressive problem solver who is always able to address complex issues with strategy and confidence. I have personally benefited from his creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a difference amongst every stake holder he deals with.”
“We’ve found creativity, intelligence, business knowledge, and responsiveness at every level of the organisation. We highly recommend their work.”
Insperme has really helped us reinvent ourselves and transform from a product & production driven organisation to a sales driven organisation. Their team works like our extended arm. It is difficult to find someone like Manoj who is able think like and be your chief strategist and chief marketing officer with changes which not only have immediate benefits, but aligned to a long term strategy.
“Manoj is one of the best marketing professionals I know. What I feel is unique about him is his understanding of both traditional and modern digital marketing methods and channels. He has adopted technology like a 25 year old and thus is able to bring a balanced marketing mix on board.”
“I have been consulting Manoj for quite sometime now. I have found him to be extremely pragmatic and practical in his thought process. One quality that I found unique, was his capabilities to customise his advice and strategy to the scale of operations, stage and the nature of business that is seeking his guidance. His ability to quickly understand your business and challenges ensures that one can relate to his professional advice and actually implement those. I would strongly recommend his workshop and make use of the one on one session with him.”
“Manoj brought a fresh perspective to our business, his guidance and mentorship in devising our brand strategy, planning and directions have helped us grow 300% in one year.”
“Outstanding Experience. Really valuable & practical advice. Manoj is a real marketing guru and his suggestions have really helped us grow our business.”
“Manoj is a remarkable 360 degree Marketing Consultant. he is a top notch professional and amongst the hardest working, most creative and innovative person. He knows his stuff, inside and out and has consistently delivered amazing results for us. I highly recommend his services.”
“Manoj has helped us build our strategy for branding, marketing, sales, lead development, and using best technology to create our web presence. The knowledge and vision he brought on table was outstanding. I will undoubtedly recommend Manoj for any branding or marketing assignment, he is undeniably the best at what he does.”
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