The world of marketing often focuses on individual campaigns or isolated channels. But the real magic happens when everything comes together as one powerful ecosystem built on genuine customer insight. That’s the secret behind the incredible growth story of Supertech EV.
With our 360° marketing approach, Insperme didn’t just give Supertech EV branding—we gave them a growth engine that completely reimagined their future.
The Strategic Foundation: Research Before Rebrand
Before a single design was created or a strategy was outlined, we grounded our work in the reality of the market. We conducted extensive market research, and one of our dedicated team members performed crucial field research with the target audience.
This direct engagement allowed us to: Identify the exact problems and solutions riders, dealers, and fleet operators were facing.
Gather direct, unfiltered feedback that informed every subsequent decision.
Only with this deep understanding of the audience’s needs did we start working on the brand. This strategic, research-driven approach ensures the transformation was authentic and addressed real-world challenges.
To reimagine their identity. Because a logo isn’t just a design — it’s the soul of a brand, the first impression, and the promise it makes to its people.
We designed a mark that reflects what Supertech EV truly stands for:
· Technology & Trust – captured in Electric Blue
· Sustainability & Energy – shown in Clean Green
· Strength & Durability – symbolized in Charcoal Grey
A bold, modern identity — powerful enough to carry the legacy of yesterday and the dreams of tomorrow.
But a logo alone doesn’t build a brand. It was only the beginning of the transformation.
Building the Core: Strategy and Storytelling
To transform Supertech EV from a local legacy player into a national contender, we shaped the very foundation of the brand—its identity, presence, and voice—so Supertech EV could inspire trust and engage its diverse audiences with confidence.
From strategy to storytelling, every element was aligned to fuel explosive growth:
A strong identity that inspires immediate trust and recognition.
A digital-first presence that actively engages modern audiences.
Integrated campaigns designed to connect riders, dealers, and fleet operators seamlessly.
Beyond Digital: Living in the Real World
A brand isn’t just something seen online; it lives where people experience it. To ensure every touchpoint amplified the Supertech EV story, we extended their new identity into every offline interaction, strengthening recall and maximizing impact.
Every element, no matter how small, became a part of the unified story:
On-ground visibility: Eye-catching posters and standees.
Dealer empowerment: Comprehensive branding kits and in-showroom materials that solidify presence at every outlet.
Sales tools: Detailed dealer catalogues and tools that empower confident conversations.
Daily presence: Branded merchandise like clocks, T-shirts, and stationery that keep the brand alive daily.
Mass awareness: High-impact hoardings and magazine features that amplify recall everywhere.
The result? Every touchpoint now speaks the same language. Every experience now tells the same, compelling story of innovation and trust.
The Transformation: A Movement, Not Just Marketing
In just a few months, Supertech EV’s ecosystem approach, fueled by genuine customer insight, delivered extraordinary results: the brand catapulted from a regional name to become India’s fastest-growing EV brand.
This is what true transformation looks like.
This is what happens when a brand dares to reimagine its future—and partners with Insperme to make that vision a reality. Because at Insperme, we don’t just market. We create movements that drive growth.
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