It is no secret that brands or company create products, services or experiences for the customers which eventually decides how the brand grows. In the growing market of the 21st century, customer satisfaction is now the top priority. But, according to surveys, traditional loyalty programs haven’t been attracting customers for the reasons companies think. Customers […]
Business owners are very much aware of how valuable marketing is for their brand’s growth & success. But there are many people who cannot work with a full-time marketing executive or what we call a Chief Marketing Officer (CMO), so they look out for an outsourced CMO, who can help their brand to grow. But […]
In our last blog, we talked about Customer Lifetime Value (CLTV). One of the key ingredients of growing your CLTV is having a planned Customer Retention Program (CRP). CRP is an initiative designed to increase customer value and encourage them to re-purchase your product or service. It is also designed to increase the profitability of […]
SME Series 1.6 Marketers devote time, effort and all the possible resources to track their visitors’ journeys from start to finish, improve, content and provide the best customer experience possible. Organizations that want to ensure long-term success include measuring the customer lifetime value in their growth strategy. Before we start on how to increase the […]
SME Knowledge Series 1.5 The ultimate goal of a brand or company is to build a stronghold amongst its customers and increase their customer lifetime value and uphold their image in the market. Customer Lifetime Value is the average amount of money, a customer is expected to spend on your business or your product/service, during […]
SME Knowledge Series on Marketing 1.4 In our last series, we talked about how a Customer Relationship Management (CRM) system is an important ingredient for your lead management process and is an important tool for any business if they want to grow. Customer Relationship Management programs can add value to your business in many ways. […]
In today’s digital world, if you want your business to thrive, you need to find a way to stand out. Unless you’re first to market in your space, chances are you’re entering a very crowded market. And the key to standing out? Developing a distinctive brand identity. But how, exactly, do you do that? […]
SME Knowledge Series on Marketing 1.3 If you’ve been in the industry for a brief period of time, you must be aware of the fact that it’s very important to keep your customers satisfied to keep making revenues for the company. The process of keeping a track or check on the customers understand their demands […]
SME Knowledge Series on Marketing 1.2 In the world of marketing and sales, when you start a company or a brand, you start at a very basic level but to reach the highest, you need to climb up the ladder of success by taking small but valuable steps that add up to your company’s […]
SME Knowledge Series on Marketing 1.1 In my time spent working with many SME business owners and entrepreneurs, one question which keeps popping up always is about Customers – how to attract new ones and how not to lose existing ones. Anyone who asks me this immediately attracts my attention and respect, as I believe […]
