In today’s digital world, if you want your business to thrive, you need to find a way to stand out. Unless you’re first to market in your space, chances are you’re entering a very crowded market. And the key to standing out? Developing a distinctive brand identity. But how, exactly, do you do that? What […]
SME Knowledge Series on Marketing 1.3 If you’ve been in the industry for a brief period of time, you must be aware of the fact that it’s very important to keep your customers satisfied to keep making revenues for the company. The process of keeping a track or check on the customers understand their demands […]
SME Knowledge Series on Marketing 1.2 In the world of marketing and sales, when you start a company or a brand, you start at a very basic level but to reach the highest, you need to climb up the ladder of success by taking small but valuable steps that add up to your company’s […]
SME Knowledge Series on Marketing 1.1 In my time spent working with many SME business owners and entrepreneurs, one question which keeps popping up always is about Customers – how to attract new ones and how not to lose existing ones. Anyone who asks me this immediately attracts my attention and respect, as I believe […]
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.’ – Jeff Bezos Brands can indeed undoubtedly make or break a business. And when you are a clueless startup with a brilliant product but no idea how to sell it, a brand consulting firm […]
The Insperme team met up with Brand Guru and Marketing Strategist Mr. Manoj Chandra to learn more about his upcoming “No Money Marketing” workshop. Read on to know more: “Sir, please tell us a little about yourself and why this workshop on ‘No Money Marketing’?” Manoj Chandra: “Well I have worked over 30+ years across various […]
If you are a Indian brand in the new digital economy, there is no better time to grow and make money. Rapid digitisation across the world has opened up a $39 billion consumer opportunity for you. As per a recent report by KPMG and Google, international business opportunities for Indian brands are growing at a […]
In the world of healthcare branding, color holds more than just visual appeal – it wields the power to evoke emotions, convey messages, and establish a sense of trust. The strategic use of color plays a pivotal role in shaping perceptions, influencing patient experiences, and fostering a strong brand identity within the healthcare industry. Emotional […]
Congratulations! You have just got funded. With so much money in the bank, its easy to losing your way and putting the right money behind the wrong reasons. Most startups, who raise angel investments, do not have a solid Board or Senior Advisors, who can guide them in decision making. If not invested wisely, the […]
If you’re looking for an effective way to quickly gain exposure for your brand or a specific campaign on social media, influencer marketing is a solid way to go. But before you run off to put together your next campaign, check out this list of influencer marketing do’s and dont’s to help keep you on […]
