Startup founders love to experiment, especially when things aren’t going well. They map out hundreds of tests and hacks, hoping to find that one perfect path to success.But if your startup isn’t growing as quickly as you’d expected and your metrics look bad, you might have a problem that growth hacks can’t solve. Let’s start […]
Are you aware that your brand’s digital experience determines the loyalty of your customers? A poor experience may lead to 92% of your customers shifting to your competitor. Conversely, a positive experience can ensure that over 76% customers may remain loyal to your brand. Surprised, but thats what the recent SAP India Digital Experience Report […]
5 metrics B2B Companies need to focus on to scale from 100 to 1,000 customers The road to 100 was brutal, but it’s just the beginning. Now, everything’s about to change. What got you here won’t get you there. To make it to 1,000, you’re going to need a new set of skills, strategies, and processes. […]
Every entrepreneurship story is different about why he or she decided to start a business. Some have known from day one that they wanted to work for themselves and others come up with ideas while working for someone else and decide to take the entrepreneurship leap. Most business owners will agree on one thing — […]
Virgin. Starbucks. Buffer. What do all of them have in common? It’s not that they have the best “coffee” or the best “cell phone plans,” yet many of us love buying from these companies. Often, we even pay a premium price. But if they’re not the best, why do we love associating ourselves with […]
2016 has been another big year for digital marketing. As Instagram and Snapchat continue to rise in popularity, Google’s push toward mobile with a new index, Accelerated Mobile Pages (AMP) and Progressive Web Applications (PWA)s plus Facebook’s release of branded messenger chatbots. Keeping up with the latest techniques, trends and platform updates is always a […]
As a business owner or entrepreneur, you know well that marketing your products is the most direct path to growth in sales and revenue, and you want to hire a marketing expert who is best to do this job. But, searching and hiring an in-house CMO (Chief Marketing Officer) who has the same vision as […]
If you are already on social media like Facebook, Instagram & Linkedin, you would already know that Social media platforms are forever changing their image sizes and formats, and that impacts your campaign delivery and create lot of changes to your design & images. The need for strong social media presence has soared in 2016 […]
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves the following: ● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do […]
Customers usually stick with companies they like and remember for the long haul. Ask yourself, “What does my brand represent?” What, exactly, is “branding” as opposed to marketing? And does it also have tried-and-true rules, like marketing does? “Marketing is the technique you use to acquire customers, but branding is what draws them to you […]
