A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.’ – Jeff Bezos Brands can indeed undoubtedly make or break a business. And when you are a clueless startup with a brilliant product but no idea how to sell it, a brand consulting firm […]
The Insperme team met up with Brand Guru and Marketing Strategist Mr. Manoj Chandra to learn more about his upcoming “No Money Marketing” workshop. Read on to know more: “Sir, please tell us a little about yourself and why this workshop on ‘No Money Marketing’?” Manoj Chandra: “Well I have worked over 30+ years across various […]
If you are a Indian brand in the new digital economy, there is no better time to grow and make money. Rapid digitisation across the world has opened up a $39 billion consumer opportunity for you. As per a recent report by KPMG and Google, international business opportunities for Indian brands are growing at a […]
In the world of healthcare branding, color holds more than just visual appeal – it wields the power to evoke emotions, convey messages, and establish a sense of trust. The strategic use of color plays a pivotal role in shaping perceptions, influencing patient experiences, and fostering a strong brand identity within the healthcare industry. Emotional […]
Congratulations! You have just got funded. With so much money in the bank, its easy to losing your way and putting the right money behind the wrong reasons. Most startups, who raise angel investments, do not have a solid Board or Senior Advisors, who can guide them in decision making. If not invested wisely, the […]
If you’re looking for an effective way to quickly gain exposure for your brand or a specific campaign on social media, influencer marketing is a solid way to go. But before you run off to put together your next campaign, check out this list of influencer marketing do’s and dont’s to help keep you on […]
Startup founders love to experiment, especially when things aren’t going well. They map out hundreds of tests and hacks, hoping to find that one perfect path to success.But if your startup isn’t growing as quickly as you’d expected and your metrics look bad, you might have a problem that growth hacks can’t solve. Let’s start […]
Are you aware that your brand’s digital experience determines the loyalty of your customers? A poor experience may lead to 92% of your customers shifting to your competitor. Conversely, a positive experience can ensure that over 76% customers may remain loyal to your brand. Surprised, but thats what the recent SAP India Digital Experience Report […]
5 metrics B2B Companies need to focus on to scale from 100 to 1,000 customers The road to 100 was brutal, but it’s just the beginning. Now, everything’s about to change. What got you here won’t get you there. To make it to 1,000, you’re going to need a new set of skills, strategies, and processes. […]
Every entrepreneurship story is different about why he or she decided to start a business. Some have known from day one that they wanted to work for themselves and others come up with ideas while working for someone else and decide to take the entrepreneurship leap. Most business owners will agree on one thing — […]
