Virgin. Starbucks. Buffer. What do all of them have in common? It’s not that they have the best “coffee” or the best “cell phone plans,” yet many of us love buying from these companies. Often, we even pay a premium price. But if they’re not the best, why do we love associating ourselves with […]
2016 has been another big year for digital marketing. As Instagram and Snapchat continue to rise in popularity, Google’s push toward mobile with a new index, Accelerated Mobile Pages (AMP) and Progressive Web Applications (PWA)s plus Facebook’s release of branded messenger chatbots. Keeping up with the latest techniques, trends and platform updates is always a […]
As a business owner or entrepreneur, you know well that marketing your products is the most direct path to growth in sales and revenue, and you want to hire a marketing expert who is best to do this job. But, searching and hiring an in-house CMO (Chief Marketing Officer) who has the same vision as […]
If you are already on social media like Facebook, Instagram & Linkedin, you would already know that Social media platforms are forever changing their image sizes and formats, and that impacts your campaign delivery and create lot of changes to your design & images. The need for strong social media presence has soared in 2016 […]
So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves the following: ● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do […]
Customers usually stick with companies they like and remember for the long haul. Ask yourself, “What does my brand represent?” What, exactly, is “branding” as opposed to marketing? And does it also have tried-and-true rules, like marketing does? “Marketing is the technique you use to acquire customers, but branding is what draws them to you […]
When you are boot-strapping your venture, getting customers is your biggest challenge. A lot depends on how you can personally market your business. This short article gives 4 quick tips for marketing your business, with absolutely no costs involved. Read here (credits: Entrepreneur.com)
Tell me if this sounds familiar. You come up with a new business idea and head over to Google to do your research, only to find that there are already about 10 other people doing what you thought was a unique idea. So what do you do? Read this article to get handy tips for taking your entreprenuerial dream further. Courtesy […]
Imagine yourself as a living brand. What makes you unique or different from everyone else? What are the keywords that come to mind when people speak about you when you are not in the room? What do you want to be known for? How are you adding value to the world? Your personal brand is […]
CEOs tell stories all the time. Great CEOs are consistent in the stories they tell, framing their companies’ core narratives to connect authentically with different audiences. The first step to becoming a powerful storytelling CEO is to understand and master three key stories about your company: Read on to be a master story teller in this […]
