Every business is striving to create a remarkable product and become a market leader. In order to do so, we also have to stay updated on what our competitors are doing however, that could deviate a brand from it’s own path. Focus on solving your customer’s problem rather than comparing your brand with your competitors’. […]
As we all reel from the impact of the COVID19 pandemic and the resultant Lockdown, it appears that there is no easy end to this crisis. With a 1.3 billion strong nation under house arrest, and only essential and emergency services active, the Indian business is feeling the heat and nervous about the future.
COVID19 – Impact on Business The changing face of Consumerism & the emergence of the Social Brand The Corona pandemic has fundamentally shifted our world, bringing irreversible change to all aspects of life. This transformation is already unfolding, not something that lies ahead. For brands, adapting to this new reality is crucial, as they are […]
Happy to announce our partnership with BizStreet.biz to help the 50 million strong community of MSME promoters and familyoffice driven business to become future proof in å digitally connected world. The partnership will create multiple initiatives to help these business to grow faster: 1. Branding : Conceive, Launch & Market.. 2. Master Class in […]
The rules of business are undergoing the process of adaptation of the new innovative ideas & strategies according to the present time. And sometimes you get to experience or see that these new innovative strategies may make your product or service last longer or completely disrupt your entire process. These disruptions do not follow conventional strategic paths or normal patterns of market adoption and can wipe out incumbents in a flash. We call them “big-bang” disrupters.
Recently, one of the largest mobile brands had a customer calling about a billing issue with his new phone. When he didn’t get the desired help, he decided to reach the company through Twitter. Although most people would agree that customer service can be a very challenging job, the brand’s Customer Service team certainly could […]
It is no secret that brands or company create products, services or experiences for the customers which eventually decides how the brand grows. In the growing market of the 21st century, customer satisfaction is now the top priority. But, according to surveys, traditional loyalty programs haven’t been attracting customers for the reasons companies think. Customers […]
Business owners are very much aware of how valuable marketing is for their brand’s growth & success. But there are many people who cannot work with a full-time marketing executive or what we call a Chief Marketing Officer (CMO), so they look out for an outsourced CMO, who can help their brand to grow. But […]
In our last blog, we talked about Customer Lifetime Value (CLTV). One of the key ingredients of growing your CLTV is having a planned Customer Retention Program (CRP). CRP is an initiative designed to increase customer value and encourage them to re-purchase your product or service. It is also designed to increase the profitability of […]
SME Series 1.6 Marketers devote time, effort and all the possible resources to track their visitors’ journeys from start to finish, improve, content and provide the best customer experience possible. Organizations that want to ensure long-term success include measuring the customer lifetime value in their growth strategy. Before we start on how to increase the […]
