SME Knowledge Series 1.5 The ultimate goal of a brand or company is to build a stronghold amongst its customers and increase their customer lifetime value and uphold their image in the market. Customer Lifetime Value is the average amount of money, a customer is expected to spend on your business or your product/service, during […]
SME Knowledge Series on Marketing 1.4 In our last series, we talked about how a Customer Relationship Management (CRM) system is an important ingredient for your lead management process and is an important tool for any business if they want to grow. Customer Relationship Management programs can add value to your business in many ways. […]
In today’s digital world, if you want your business to thrive, you need to find a way to stand out. Unless you’re first to market in your space, chances are you’re entering a very crowded market. And the key to standing out? Developing a distinctive brand identity. But how, exactly, do you do that? What […]
SME Knowledge Series on Marketing 1.3 If you’ve been in the industry for a brief period of time, you must be aware of the fact that it’s very important to keep your customers satisfied to keep making revenues for the company. The process of keeping a track or check on the customers understand their demands […]
SME Knowledge Series on Marketing 1.2 In the world of marketing and sales, when you start a company or a brand, you start at a very basic level but to reach the highest, you need to climb up the ladder of success by taking small but valuable steps that add up to your company’s […]
SME Knowledge Series on Marketing 1.1 In my time spent working with many SME business owners and entrepreneurs, one question which keeps popping up always is about Customers – how to attract new ones and how not to lose existing ones. Anyone who asks me this immediately attracts my attention and respect, as I believe […]
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.’ – Jeff Bezos Brands can indeed undoubtedly make or break a business. And when you are a clueless startup with a brilliant product but no idea how to sell it, a brand consulting firm […]
Congratulations! You have just got funded. With so much money in the bank, its easy to losing your way and putting the right money behind the wrong reasons. Most startups, who raise angel investments, do not have a solid Board or Senior Advisors, who can guide them in decision making. If not invested wisely, the […]
If you’re looking for an effective way to quickly gain exposure for your brand or a specific campaign on social media, influencer marketing is a solid way to go. But before you run off to put together your next campaign, check out this list of influencer marketing do’s and dont’s to help keep you on […]
Startup founders love to experiment, especially when things aren’t going well. They map out hundreds of tests and hacks, hoping to find that one perfect path to success.But if your startup isn’t growing as quickly as you’d expected and your metrics look bad, you might have a problem that growth hacks can’t solve. Let’s start […]
