Why You Should Outsource Your Marketing Function?
As a business owner or entrepreneur, you know well that marketing your products is the most direct path to growth in sales and revenue, and you want to hire a marketing expert who is best to do this job.
But, searching and hiring an in-house CMO (Chief Marketing Officer) who has the same vision as you and having extensive experience and the expertise to drive growth for your business is not an easy task.
Right from advertising for the role and then shortlisting CV’s of the candidates and rounds of interviews and zeroing in one right candidate, it’s a very labyrinthine process. When you hire a CMO who has had some success at only one or two companies, you can’t be sure his or her approach will work across the board.
On the other hand, when you hire a Seasoned Outsourced CMO, you can rely on them because they’ve successfully marketed for a variety of businesses, outsourced CMOs know what works.
Here are the top 5 Reasons You Should Outsource Your Marketing function:
A New Guide to Your Existing Marketing Team
Let’s say you already have a marketing team and an established CMO or VP of marketing at your company. Outsourcing your marketing to an Outsourced CMO doesn’t mean you have to fire the existing marketing team. A CMO brought in for a short-term project can help guide an existing marketing team and offer new insights which results in better results in terms of both sales and revenue.
New Approach to Solve Old Problems
An outsourced CMO has one huge advantage over any in-house team members. They bring a fresh perspective to your business. It’s very easy to get so close to a problem that starts hiding in plain sight. An Outsourced CMO can help find these problems very easily because of their extensive work experience and domain knowledge.
With a contracted CMO, you’ll have more control over your marketing employment costs if need be. Unlike full time employees, you can terminate the contract any time you want to do so if you want to bring down your marketing cost.
If you have an existing marketing department or maybe just a marketing strategy in place, an outsourced CMO can help you build out marketing programs. Marketing underachieves due to lack of resources: money and time. If you have a marketing budget but not enough human resources, outsourcing your marketing can help you grow really fast.
Getting the right full-time help for your marketing can be slow. First of all there’s the hiring process. Once you get someone, they’re going to take another three months getting up-to-speed on your business and your market. They’re salaried so you’re sinking a lot of cash into them and if they don’t work out, you start all over again! But with an outsourced CMO you don’t have to face all of these hassles, you can get them on-board very quickly and they start to work and deliver results in very short span of time.
An Outsourced CEO costs you not more than your full-time marketing manager and other costs involved like infrastructure, electricity, internet, insurance etc. And the benefit is aplenty than you think off.
And of course there are plenty more reasons why you should outsource your CMO.
What to Look for in a CMO
When you’re looking for an outsourced CMO you need to look at the big picture. Do you have a marketing team and a CMO? If so, does this person have leadership skills? Does this person have the skills to execute your marketing programs? If your answer is NO or I am not sure, then you should outsource your CMO.
What Insperme Consulting can offer you?
We can provide marketing consultation in the role of an outsourced CMO and we can execute on marketing strategies. Need a new website? We can manage the process or fulfil that. Need refined advertising programs? We can do that, too. Email marketing? Yes we can do that too as well. And the best part is that we contract for flat monthly fees so you know exactly what expenses you will incur every month on marketing.