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Marketing Weekly - Volume 6

Marketing Weekly – Volume 6

Welcome to Marketing Weekly, Volume 6.
This week, we have curated insights on the changing consumer preference of second hand products and how brands are using innovative tools and techniques to engage their consumers.
Second hand products
Covid-19: Disruptor for others, Boon for digital classifieds
While many sectors and industries faced a downturn in lockdown, digital classifieds have registered an upward trend, as the consumer preferences have changed during this period. Brands can utilize this trend to enhance their reach by promoting their product or service on such platforms.
Read More
Engagement Strategies
How Boots used influencers to get Gen Z to spend more on beauty
Boots, a beauty products market place, aimed at increasing engagement with their customers to boost their sales. The marketing campaign was targeted at young generation consumers who were their least engaged customer prior to their campaign.
Read More
Track Brand Performance
Brand monitoring tips and tools
Monitoring the brand performance can often be a challenge for many businesses. Having a monitoring method in place will allow your brand to evaluate the results and plan accordingly in future for better growth
Read More
Country of Origin
Amazon fined for not displaying mandatory info about products
As the government has made it mandatory for brands to display “country of Origin”. Indian brands can highlight the information on their product to take advantage of the growing wave of supporting Indian businesses.
Read More
B2B Sales
Digital Interaction is the new Normal
There is an accelerated demand for omnichannel sales, inside sales and AI powered sales post covid-19. But how can you adapt your business adapt to these new trends. Find out in this infographic
Read More
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Fresh Ideas

  • Marketers Return to Traditional Advertising
  • Community Commerce – The New Reality for Brands
  • The 7A Marketing – Mix Strategy For Brand’s Success
  • Top 5 Lessons for MSMEs from COVID-19 Second Wave
  • Brands need to adopt Digitalization aggressively

Client Speak

  • During May 2020 Lockdown, we engaged Insperme and Mr Manoj Chandra for branding of Basics Architects including designing of our new website over numerous zoom sessions. For Mr Chandra, no assignment is big or small, it is an opportunity to create something and make a change. It is this thought process along with his  clear vision, a strong work ethic and an uncompromising attitude, that has made our collaboration with Mr Chandra something to be proud of. He will drive you till you find your peak, to deliver a product that every client is proud of. Thank you Manoj ji, for everything. Deepest thanks, more power to your business and will never hesitate to recommend you at every opportunity.

    Vinod Singhi & Ranju Singhi

    Vinod Singhi
    Managing Partner, BASICS Architects
  • Insperme has really helped us reinvent ourselves and transform from a product & production driven organisation to a sales driven organisation. Their team works like our extended arm. It is difficult to find someone like Manoj who is able think like and be your chief strategist and chief marketing officer with changes which not only have immediate benefits, but aligned to a long term strategy.

    Sameer Agarwal
    Managing Director, G.K. Winding Wires Limited
  • “Manoj has helped us build our strategy for branding, marketing, sales, lead development, and using best technology to create our web presence. The knowledge and vision he brought on table was outstanding. I will undoubtedly recommend Manoj for any branding or marketing assignment, he is undeniably the best at what he does.”

    Atindeep Paliwal
    Managing Director, Zouten Pharma
  • “It’s rare that you come across standout talent like Manoj Chandra. He is an impressive speaker and a worthy leader, who is always committed to his profession. Along with his undeniable talent, Manoj has always been an absolute joy to work with. He is an impressive problem solver who is always able to address complex issues with strategy and confidence. I have personally benefited from his creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a difference amongst every stake holder he deals with.”

    Premdas Maheshwari
    Vice President, Amity University (Online)
  • “Manoj is a remarkable 360 degree Marketing Consultant. he is a top notch professional and amongst the hardest working, most creative and innovative person. He knows his stuff, inside and out and has consistently delivered amazing results for us. I highly recommend his services.”

    Rajender Singh
    Founder, Credible Investment Solutions
  • “Outstanding Experience. Really valuable & practical advice. Manoj is a real marketing guru and his suggestions have really helped us grow our business.”

    Mohit Miglani
    Founder & CEO, TripOffbeat.com
  • “Manoj is one of the best marketing professionals I know. What I feel is unique about him is his understanding of both traditional and modern digital marketing methods and channels. He has adopted technology like a 25 year old and thus is able to bring a balanced marketing mix on board.”

    Vivek Kumar
    Founder, Venture Garage
  • “Manoj brought a fresh perspective to our business, his guidance and mentorship in devising our brand strategy, planning and directions have helped us grow 300% in one year.”

    Puneet Chandra
    Co-Founder, Skootr Global Private Limited
  • “I have been consulting Manoj for quite sometime now. I have found him to be extremely pragmatic and practical in his thought process. One quality that I found unique, was his capabilities to customise his advice and strategy to the scale of operations, stage and the nature of business that is seeking his guidance. His ability to quickly understand your business and challenges ensures that one can relate to his professional advice and actually implement those. I would strongly recommend his workshop and make use of the one on one session with him.”

    Siddharth Gupta
    Director, Bigg Pocket
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Fresh Ideas

  • Marketers Return to Traditional Advertising
  • Community Commerce – The New Reality for Brands
  • The 7A Marketing – Mix Strategy For Brand’s Success
  • Top 5 Lessons for MSMEs from COVID-19 Second Wave
  • Brands need to adopt Digitalization aggressively
  • Consumers are looking at Brands with Purpose

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