Welcome to Marketing Weekly, Volume 6.
This week, we have curated insights on the changing consumer preference of second hand products and how brands are using innovative tools and techniques to engage their consumers.
Covid-19: Disruptor for others, Boon for digital classifieds
While many sectors and industries faced a downturn in lockdown, digital classifieds have registered an upward trend, as the consumer preferences have changed during this period. Brands can utilize this trend to enhance their reach by promoting their product or service on such platforms.
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How Boots used influencers to get Gen Z to spend more on beauty
Boots, a beauty products market place, aimed at increasing engagement with their customers to boost their sales. The marketing campaign was targeted at young generation consumers who were their least engaged customer prior to their campaign.
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Brand monitoring tips and tools
Monitoring the brand performance can often be a challenge for many businesses. Having a monitoring method in place will allow your brand to evaluate the results and plan accordingly in future for better growth
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Amazon fined for not displaying mandatory info about products
As the government has made it mandatory for brands to display “country of Origin”. Indian brands can highlight the information on their product to take advantage of the growing wave of supporting Indian businesses.
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Digital Interaction is the new Normal
There is an accelerated demand for omnichannel sales, inside sales and AI powered sales post covid-19. But how can you adapt your business adapt to these new trends. Find out in this infographic
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