Digital marketing is an umbrella term for all the online marketing efforts one can make to promote his brand, products, services etc. Businesses are leveraging digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time and that place of course is ‘internet’.
From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And Insperme have a clear picture of how each asset or tactic supports our client’s overarching goals.
