• Home
  • About Us
  • Services
  • Our Work
  • Testimonials
  • Fresh Ideas
  • Contact Us

Call us ! +91-9560923881

hello@insperme.com
Insperme ConsultingInsperme Consulting
Insperme ConsultingInsperme Consulting
  • Home
  • About Us
  • Services
  • Our Work
  • Testimonials
  • Fresh Ideas
  • Contact Us

How to create a distinctive Digital Identity for your brand?

Home BrandingHow to create a distinctive Digital Identity for your brand?
digital Identity

How to create a distinctive Digital Identity for your brand?


In today’s digital world, if you want your business to thrive, you need to find a way to stand out. Unless you’re first to market in your space, chances are you’re entering a very crowded market. And the key to standing out? Developing a distinctive brand identity.

But how, exactly, do you do that? What are the steps for developing and designing a distinctive digital brand identity that puts you a notch above your competitors and shows your potential customers you’re the kind of company they want to do business with?

Here are some essential tips that you need to keep in mind while creating a distinctive Digital Identity for your brand

  • Get clear on who you are as a brand

Before you know what tangible elements you want to make up your brand identity digitally, you have to be clear on who you are as a brand. The important questions that you need to ask yourself before creating your digital brand identity are:

  • Mission
  • Values
  • Brand Personality
  • Unique positioning
  • Brand voice
  • Customers

When you think about all these factors, you will get complete clarity about what you want from your brand and what is your ideation for your brand to be showcased to the public.

  • Study the competition

A little competition hurts no one. But when you are in the marketing business, it’s very important to know about whom you are competing with. So before making up your brand identity, explore the market you’re into and study your competitors. This will give you an idea about what’s working for the people and what’s not. How can you differentiate your brand from others? There is always a scope of improvement. 

  • Decide the medium

Deciding where the marketing of the brand will take place is a crucial step because some people want the traditional way of marketing while others want modern mediums like social media to publicize their brand. Once you have decided that medium, traditional or director digital, make sure you have the right kind of content for each medium. Start with understanding each medium and your audience’s habits in that particular medium channel. Use each channel appropriately and as a part of a cohesive overall strategy.

  • Conformity with your Logo identity

A logo is a graphic symbol that is very essential in your branding process. It represents everything from your website to your business cards to your online ads. Basically, it is the face of your company, which has to be perfect because it is the most visible thing about your brand or company. Your logo should communicate whom you are as a brand, your uniqueness that makes you stand out from all your competitors and should be able to have a strong and positive impact on the audience.

  • Don’t overcomplicate things

When it comes to logo designing or marketing the brand, staying as simple as possible is the key. When you start to make the logo or elements with too many design elements, the visual representations of the brand looks cluttered and overwhelm your audience. This cluttered look comes out as a negative branding of your brand and you might lose some customers. So stay simple and unique in your own way.

  • Think about the graphics you choose

When you create a graphic to represent your brand, it should be strong enough to communicate your message to the targeted audience perfectly. The graphics chosen ensures that brand is consistent throughout any collateral you produce. An entire checklist of choosing the right graphics starting from dictating your logo size and placement, choosing the color palette, fonts that reflects the unique identity of your brand, any icons you want to introduce, web specific elements and your brand voice is very important to make your brand stand out.

  • Incorporate your point of difference into everything you do

Incorporating your brand identity in whatever you do is the right process of building a brand. Adding “your own spice” is the thing that should make your brand unique and different from the other brands in the market.

  • Stay consistent

Your brand identity should be consistent no matter where or how your audience interacts with you. It is a well-known fact that “consistency in branding builds trust”, which means that once you have established a guideline for your brand you should stick with them no matter what. Even if you run a company, it shouldn’t give you the power to change guidelines because you felt like it. Do not deviate from the proper usage of your brand design elements, as your distraction would confuse the audience and make you lose customers.

  • Make a good first impression

“The first impression is the last impression”, it might not be the last but it surely creates an impression for the rest of your life. Your brand impression has to be felt by the customers at a personal level so that they never forget what your brand has to offer. The first impression of the brand depends on many factors like structure, colors, spacing, symmetry, amount of text, fonts and more. According to studies and research, the first impressions are influenced by the visual appeal of the website. It eventually helps in user usability and performance of the website or brand.

  • Remember whom you’re talking to

When you create a brand identity, you should ALWAYS remember whom you’re talking to. Who is your target audience? If you don’t understand your customers, everything else you do to build your brand identity will not have a positive impact on business goals. Sometimes you have to tailor your mission and message to meet the needs of your customer’s demands. You obviously want the right person consuming your content, clicking on your ads, opting into your email list, etc. So always, determine whom you’re talking to when preaching your brand identity.

These 10 Tips are the basic, yet essential steps to make a distinctive digital identity for your brand. Follow the tips to create a unique brand identity for your brand.

Tags: customer relationshipcustomersdigitaldigital marketingentrepreneurshipIdentitymanoj chandramarketingmarketplaceproductproduct managementtarget customer
Share
0

You also might be interested in

marketing vs branding
Credits: Kissmetrics

Where Marketing Ends, Branding Begins

Nov 30, 2016

So you’ve got a business and you’re ready to push[...]

How to use Emails to build Customer Lifetime Value

How to use Emails to build Customer Lifetime Value

Jul 3, 2019

SME Knowledge Series 1.5 The ultimate goal of a brand[...]

outsourced cmo
Why outsourcing your Marketing Function makes sense?

Why You Should Outsource Your Marketing Function?

Dec 18, 2016

As a business owner or entrepreneur, you know well that[...]

Fresh Ideas

  • Marketing Trends 2023
  • The Future with Gen Z
  • Why Consistency is Key to Building a Strong Brand
  • 5 Digital Marketing Trends to Watch in 2023
  • Navigating the Digital Landscape: From e-Commerce to L-Commerce

Client Speak

  • Insperme has really helped us reinvent ourselves and transform from a product & production driven organisation to a sales driven organisation. Their team works like our extended arm. It is difficult to find someone like Manoj who is able think like and be your chief strategist and chief marketing officer with changes which not only have immediate benefits, but aligned to a long term strategy.

    Sameer Agarwal
    Managing Director, G.K. Winding Wires Limited
  • “It’s rare that you come across standout talent like Manoj Chandra. He is an impressive speaker and a worthy leader, who is always committed to his profession. Along with his undeniable talent, Manoj has always been an absolute joy to work with. He is an impressive problem solver who is always able to address complex issues with strategy and confidence. I have personally benefited from his creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a difference amongst every stake holder he deals with.”

    Premdas Maheshwari
    Vice President, Amity University (Online)
  • During May 2020 Lockdown, we engaged Insperme and Mr Manoj Chandra for branding of Basics Architects including designing of our new website over numerous zoom sessions. For Mr Chandra, no assignment is big or small, it is an opportunity to create something and make a change. It is this thought process along with his  clear vision, a strong work ethic and an uncompromising attitude, that has made our collaboration with Mr Chandra something to be proud of. He will drive you till you find your peak, to deliver a product that every client is proud of. Thank you Manoj ji, for everything. Deepest thanks, more power to your business and will never hesitate to recommend you at every opportunity.

    Vinod Singhi & Ranju Singhi

    Vinod Singhi
    Managing Partner, BASICS Architects
  • “Manoj has helped us build our strategy for branding, marketing, sales, lead development, and using best technology to create our web presence. The knowledge and vision he brought on table was outstanding. I will undoubtedly recommend Manoj for any branding or marketing assignment, he is undeniably the best at what he does.”

    Atindeep Paliwal
    Managing Director, Zouten Pharma
  • “Manoj is a remarkable 360 degree Marketing Consultant. he is a top notch professional and amongst the hardest working, most creative and innovative person. He knows his stuff, inside and out and has consistently delivered amazing results for us. I highly recommend his services.”

    Rajender Singh
    Founder, Credible Investment Solutions
  • “Outstanding Experience. Really valuable & practical advice. Manoj is a real marketing guru and his suggestions have really helped us grow our business.”

    Mohit Miglani
    Founder & CEO, TripOffbeat.com
  • “I have been consulting Manoj for quite sometime now. I have found him to be extremely pragmatic and practical in his thought process. One quality that I found unique, was his capabilities to customise his advice and strategy to the scale of operations, stage and the nature of business that is seeking his guidance. His ability to quickly understand your business and challenges ensures that one can relate to his professional advice and actually implement those. I would strongly recommend his workshop and make use of the one on one session with him.”

    Siddharth Gupta
    Director, Bigg Pocket
  • “Manoj is one of the best marketing professionals I know. What I feel is unique about him is his understanding of both traditional and modern digital marketing methods and channels. He has adopted technology like a 25 year old and thus is able to bring a balanced marketing mix on board.”

    Vivek Kumar
    Founder, Venture Garage
  • “Manoj brought a fresh perspective to our business, his guidance and mentorship in devising our brand strategy, planning and directions have helped us grow 300% in one year.”

    Puneet Chandra
    Co-Founder, Skootr Global Private Limited
Advertisment

Tag Cloud

advertising audience blog brand Brand Growth branding brand leadership Brand Marketing Brand Solution business business strategy Consulting consumers corporate communication customer relationship customers design digital digital marketing ecommerce entrepreneurship facebook human resources Identity influencer marketing infuencer marketing Insperme instagram leadership lead generation linkedin manoj chandra marketing Marketing Strategy marketplace product product management profits social media startup startups Strategies strategy success target customer

Find us on

Interested to get Results and be more successful. Avail our FREE Consultation.
Logo
Brand & Marketing Consulting Services

We help you GROW faster.
Get started today.

Contact Us

  • Insperme Consulting
  • 306-307, 3rd Floor, SS Plaza, Vikas Marg, Block A, Sector 47, Gurgaon 122018 Haryana India
  • +91-9560923881
  • hello@insperme.com
  • https://www.insperme.com

COMMUNITY

Fresh Ideas

  • Marketing Trends 2023
  • The Future with Gen Z
  • Why Consistency is Key to Building a Strong Brand
  • 5 Digital Marketing Trends to Watch in 2023
  • Navigating the Digital Landscape: From e-Commerce to L-Commerce
  • How society adopts to new technology such as ChatGPT?

Registered With

Logo

© 2023 — Insperme Consulting. All Rights Reserved.

  • Home
  • About Us
  • Services
  • Our Work
  • Testimonials
  • Fresh Ideas
  • Contact Us
Job Application Form