Customers usually stick with companies they like and remember for the long haul.

Ask yourself, “What does my brand represent?”

What, exactly, is “branding” as opposed to marketing?

And does it also have tried-and-true rules, like marketing does?

“Marketing is the technique you use to acquire customers, but branding is what draws them to you in the first place and keeps them coming back for more.” – Kissmetrics blog.

Read this small piece by Han-Gwon Lung, an award winning CEO.

Click here to read.

Credit: Entreprenuer.com