• Home
  • About Us
  • Services
  • Our Work
  • Testimonials
  • Fresh Ideas
  • Contact Us

Call us ! +91-9560923881

hello@insperme.com
Insperme ConsultingInsperme Consulting
Insperme ConsultingInsperme Consulting
  • Home
  • About Us
  • Services
  • Our Work
  • Testimonials
  • Fresh Ideas
  • Contact Us

Consumers are looking at Brands with Purpose

Home BrandingConsumers are looking at Brands with Purpose
Consumers are looking at Brands with Purpose

Consumers are looking at Brands with Purpose

Insights major Kantar has unveiled a report ‘Back to The Future’ which outlines ten key trends that consumers are likely to follow in 2021. According to the report, 57 per cent individuals wish to physically return to their institutions for higher education and workplaces. While the lockdown got many families closer, the novelty in the sense of ‘togetherness’ has been lost due to lack of personal space and time.

Social distancing norms will continue as 68 per cent of the individuals surveyed will continue to be mindful of personal space and avoid crowded areas. Kantar believes this is a return to the ‘tribe culture’, as siloed social circles are emerging.

About a third of men who were surveyed have experienced anxiety due to job security concerns. For respondents over the age of 35 or ‘providers’, the number was higher – 37 per cent. Women however were able to handle the work and life-at-home balance a lot better. Forty six per cent women entrepreneurs are focusing on building new skills for themselves and their staff.

Consumers have begun investing time and effort in self improvement by way of learning a new language, or playing sports. Fifty four per cent respondents want to focus on their personal development, 68 per cent are eating healthier while over 40 per cent claim to be reading and exercising more.

With consumers becoming more interested in immunity building, categories focusing on immunity and adult health drinks have grown in volume by 110 per cent and 47 per cent respectively. The trend is supposed to stick on as 53 per cent respondents say that they will continue to maintain the health-related habits they cultivated during the pandemic.

People have begun repurposing their spaces at home for various activities. The dining table is not only for eating, but is also used for homework and board meetings. Demand for items such as home office desks, recliners and bean bags has increased on e-retail. Indian consumers are also consciously purchasing items manufactured locally, as opposed to imported alternatives. Sixty one per cent are buying more local brands, and 79 per cent are in favour of buying Indian products in order to support the local economy.

 

Originally published on The Economic Times

Share
2

You also might be interested in

Vivek Gupta joins Insperme

Vivek Gupta joins to spearhead Digital Transformation practice

Dec 22, 2020

As the world prepares for the “new normal”, with ‘contactless’[...]

B2B

5 Metrics B2B Companies need to scale from 100 to 1000 customers

Feb 7, 2017

5 metrics B2B Companies need to focus on to scale from[...]

5 Psychological Triggers to drive more Sales

5 Psychological Triggers to drive more Sales

Jan 14, 2021

LinkedIn is number 1 social media platform for business to generate quality leads with a higher conversion rate as compared to other platforms

Fresh Ideas

  • Community Commerce – The New Reality for Brands
  • The 7A Marketing – Mix Strategy For Brand’s Success
  • Top 5 Lessons for MSMEs from COVID-19 Second Wave
  • Brands need to adopt Digitalization aggressively
  • Consumers are looking at Brands with Purpose

Client Speak

  • Insperme has really helped us reinvent ourselves and transform from a product & production driven organisation to a sales driven organisation. Their team works like our extended arm. It is difficult to find someone like Manoj who is able think like and be your chief strategist and chief marketing officer with changes which not only have immediate benefits, but aligned to a long term strategy.

    Sameer Agarwal
    Managing Director, G.K. Winding Wires Limited
  • During May 2020 Lockdown, we engaged Insperme and Mr Manoj Chandra for branding of Basics Architects including designing of our new website over numerous zoom sessions. For Mr Chandra, no assignment is big or small, it is an opportunity to create something and make a change. It is this thought process along with his  clear vision, a strong work ethic and an uncompromising attitude, that has made our collaboration with Mr Chandra something to be proud of. He will drive you till you find your peak, to deliver a product that every client is proud of. Thank you Manoj ji, for everything. Deepest thanks, more power to your business and will never hesitate to recommend you at every opportunity.

    Vinod Singhi & Ranju Singhi

    Vinod Singhi
    Managing Partner, BASICS Architects
  • “It’s rare that you come across standout talent like Manoj Chandra. He is an impressive speaker and a worthy leader, who is always committed to his profession. Along with his undeniable talent, Manoj has always been an absolute joy to work with. He is an impressive problem solver who is always able to address complex issues with strategy and confidence. I have personally benefited from his creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a difference amongst every stake holder he deals with.”

    Premdas Maheshwari
    Vice President, Amity University (Online)
  • “Manoj is one of the best marketing professionals I know. What I feel is unique about him is his understanding of both traditional and modern digital marketing methods and channels. He has adopted technology like a 25 year old and thus is able to bring a balanced marketing mix on board.”

    Vivek Kumar
    Founder, Venture Garage
  • “Manoj brought a fresh perspective to our business, his guidance and mentorship in devising our brand strategy, planning and directions have helped us grow 300% in one year.”

    Puneet Chandra
    Co-Founder, Skootr Global Private Limited
  • “I have been consulting Manoj for quite sometime now. I have found him to be extremely pragmatic and practical in his thought process. One quality that I found unique, was his capabilities to customise his advice and strategy to the scale of operations, stage and the nature of business that is seeking his guidance. His ability to quickly understand your business and challenges ensures that one can relate to his professional advice and actually implement those. I would strongly recommend his workshop and make use of the one on one session with him.”

    Siddharth Gupta
    Director, Bigg Pocket
  • “Manoj has helped us build our strategy for branding, marketing, sales, lead development, and using best technology to create our web presence. The knowledge and vision he brought on table was outstanding. I will undoubtedly recommend Manoj for any branding or marketing assignment, he is undeniably the best at what he does.”

    Atindeep Paliwal
    Managing Director, Zouten Pharma
  • “Outstanding Experience. Really valuable & practical advice. Manoj is a real marketing guru and his suggestions have really helped us grow our business.”

    Mohit Miglani
    Founder & CEO, TripOffbeat.com
  • “Manoj is a remarkable 360 degree Marketing Consultant. he is a top notch professional and amongst the hardest working, most creative and innovative person. He knows his stuff, inside and out and has consistently delivered amazing results for us. I highly recommend his services.”

    Rajender Singh
    Founder, Credible Investment Solutions
Advertisment

Tag Cloud

advertising blog brand Brand Growth branding brand leadership Brand Marketing Brand Solution brochures business business strategy collaboration consumers corporate communication customer relationship customers design digital digital customer digital marketing ecommerce entrepreneurship facebook human resources infuencer marketing Insperme leadership linkedin marketing Marketing Strategy marketplace market share plan product product management profits public relations social at work social media startup startups Strategies strategy success target customer

Find us on

Interested to get Results and be more successful. Avail our FREE Consultation.
Logo
Brand & Marketing Consulting Services

We help you GROW faster.
Get started today.

Contact Us

  • Insperme Consulting LLP
  • 306-307, 3rd Floor, SS Plaza, Vikas Marg, Block A, Sector 47, Gurgaon 122018 Haryana India
  • +91-9560923881
  • hello@insperme.com
  • https://www.insperme.com

COMMUNITY

Fresh Ideas

  • Community Commerce – The New Reality for Brands
  • The 7A Marketing – Mix Strategy For Brand’s Success
  • Top 5 Lessons for MSMEs from COVID-19 Second Wave
  • Brands need to adopt Digitalization aggressively
  • Consumers are looking at Brands with Purpose
  • 5 Psychological Triggers to drive more Sales

Registered With

Logo

© 2022 — Insperme Consulting LLP. All Rights Reserved.

  • Home
  • About Us
  • Services
  • Our Work
  • Testimonials
  • Fresh Ideas
  • Contact Us